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Jupiter Media Metrix
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Jupiter Media Metrix on path to replace expensive, inaccurate log-file data retrieval systems with 100% accuracy, reliability, speed-in-delivery and significant cost-savings
Site Measurement is the first Web traffic analysis service to accurately measure 100% Web browser caching
NEW YORK, Sept. 24, 2001 — Jupiter Media Metrix (NASDAQ: JMXI), the global leader in Internet and new technology analysis and measurement, today announced its launch of Site Measurement and announced its mission to replace potential clients` internal log-file data analysis systems with unparalleled accuracy, speed of delivery and cost-effectiveness. Jupiter Media Metrix spent 18 months combing the field for the best solution in Web traffic analysis, which it found with LiveTechnology, Inc., a development company based in New York.
"Site Measurement is the first consistent, accurate and timely Web traffic analysis service for an industry which, to date, has relied on a variety of inconsistent and inaccurate internal Web site traffic gauges," said Seth Segel, Senior Vice President, Jupiter Media Metrix. "We aim to set the standard by leveraging LiveTechnology`s advanced proprietary technology together with Jupiter Media Metrix` existing leadership and resources in Internet measurement. We are well positioned to provide any Web site in business today an unparalleled, objective third-party service for tracking a much higher level of Web traffic detail and the only service to measure 100 percent Web browser caching."
Accuracy: Site Measurement is the only service of its kind to track all levels of Web caching, thereby reducing bandwidth costs for Web publishers of all sizes and types while allowing them to deliver and accurately measure cached pages. (Web caching - the storage of Web pages, locally, on the user`s browser, on a corporate proxy server, or an Internet service provider - greatly improves the user`s experience with faster page delivery, while reducing infrastructure and bandwidth costs for the publisher.)
Site Measurement offers the only Web traffic analysis service to accurately capture local browser-cached pages and thereby report 100 percent of page impressions. While other services fail to measure browser cache, missing at least 45 percent of Web page impressions.
Speed: Real-time delivery of Web traffic statistics, updated hourly. Information is recorded automatically in order to track precisely how a visitor interacts with a specific Web site. The captured data is processed in real time and translated into online reports that can be accessed 24-hours-a-day from the JMM Site Measurement Web site.
Cost Effectiveness: Site Measurement`s unique ability to track all types of cached traffic allows clients to reduce costs for expensive hardware, software and personnel.
How Site Measurement Works
Jupiter Media Metrix` Site Measurement occurs through a small piece of code (approximately 400 bytes) which is placed by the Web publisher on every page ensuring that the data accurately reflect every page viewed by the user. It is a third-party ASP measurement solution, backed by the reliability of Jupiter Media Metrix. Site Measurement tracks exactly what users experience in their browsers (browser-side measurement), regardless of where the pages are served (server-side measurement). For more details on Jupiter Media Metrix` Site Measurement advantages, visit: http://www.jmm.com/sm/sm_flash.html.
About LiveTechnology International Inc.
LiveTechnology International Inc. (Purchase, NY) is a developer of marketing communications technology, offering a variety of Internet business solutions and technologies with a focus on enabling effective brand communications through its partner networks. Its networks include traditional agencies (BBDO, Cone, DDB, the Integer Group, Ketchum Directory Advertising), interactive agencies (BlueMetrix, B2P, ITP Strategic, Market Europe, Tribal DDB), and technology companies (Alteon Web Systems, Charge.com, Jupiter Media Metrix, MB Technologies, Novell, Quova, Volera, WhitePages.com). LiveTechnology is a member of Omnicom Group Inc. (NYSE:OMC).
About Jupiter Media Metrix
Jupiter Media Metrix is the global leader in Internet and new technology analysis and measurement. The company delivers innovative and comprehensive Internet measurement, analysis, intelligence and events to provide businesses with unmatched global resources for understanding and profiting from the Internet. Jupiter Media Metrix brings together world-class, innovative and market-leading products, services, research methodologies and people. Jupiter Media Metrix brands include Media Metrix, AdRelevance, Jupiter Research and Jupiter Events. The Company is headquartered in New York City and operates worldwide, across the Americas, Asia Pacific, Europe (as Jupiter MMXI Europe), and the Middle East. Visit us at www.jmm.com for more information.
This press release contains statements of a forward-looking nature relating to future events or future financial results of Jupiter Media Metrix. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider various factors, which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set forth in Jupiter Media Metrix reports and documents filed from time to time with the Securities and Exchange Commission.
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