For more information, contact:
Michael Lehman
Collabridge Technologies, Inc.
(415) 593-3917
mlehman@collabridgetech.com
New Functionality Enables Vendors to Effectively Cross-Sell through Resellers
SAN FRANCISCO, Calif., September 25, 2001 – Collabridge Technologies, Inc., a leading provider of Demand Chain Optimization technology, announced the deployment of its Demand Chain Optimization Platform for the Direct Response Channel group within IBM’s Personal Computing Division. The Channel Bridge™ System enables IBM to control the merchandising of its high-margin PC accessories and upgrades, OPTIONS by IBM, on reseller e-commerce sites, resulting in higher accessory sales. "I’ve been looking for ways to increase accessories sales. Collabridge provided me with a first-rate solution," said Steven Leavitt, IBM’s National Options Manager. "Working with Collabridge, I can directly reach buyers with the IBM accessories story while they are shopping for IBM systems through my reseller partners. That sells my products.
The Channel Bridge system is an e-business integration hub that links vendors with multiple Demand Chain partners such as resellers and distributors. With the Channel Bridge system, IBM and other vendors can use their existing e-business systems to deliver SKU-level sales and marketing messages and CRM functionality directly to buyers purchasing systems through their channel partners. This allows them to sell more effectively through their partners, who generate a large portion of sales.
"IBM values the tight relationships it has with its channel partners. Our goal is to strengthen these relationships by enabling IBM to deliver selling solutions that get results," explained Bill Brown, founder and CEO of Collabridge Technologies. "The Collabridge Channel Bridge system is the glue that enables IBM and its partners to leverage their respective strengths in order to achieve common business objectives."
IBM is using the Channel Bridge system to deliver an enhanced cross-selling experience that sells the complete features and benefits of different accessories while the buyer is considering a PC purchase. This customer-centric approach aligns IBM with its resellers who want to sell more to their customers without sacrificing a positive user experience.
"My job is to sell more IBM accessories," said Leavitt. "Collabridge has provided me with a unique tool for increasing sales through my reseller partners. Using the Channel Bridge system as a central management point allowed me to easily run this program across multiple resellers – something that would not have been possible before."
Based on positive results to date, IBM is currently expanding the program to include additional resellers.
About Collabridge Technologies, Inc.
Collabridge Technologies, Inc. maximizes e-business investments for Global 3500 product and service vendors. The company’s technology platform enables vendors to experience significant ROI by extending their reach and influence through channel partners. Collabridge Technologies, Inc. is headquartered at 540 Howard Street, San Francisco, Calif., 94105. Telephone: (415) 593-3858. For more information, please visit the company’s website at www.collabridgetech.com.
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