SportsLine.com, Inc. Selects Altura International to Implement a Value Added Shopping Platform for Its MarketPlace Channel
Further Evidence of Altura`s Leadership Role as the E-Commerce Shopping
Platform of Choice
MONTEREY, Calif., Oct. 1 -- Altura International, the leading
architect, manager and developer of e-commerce shopping solutions, has entered
into an agreement with SportsLine.com, Inc (Nasdaq: SPLN). Based on the
agreement, Altura has designed and implemented a custom shopping channel for
the highly trafficked MarketPlace shopping section of the CBS SportsLine.com
site. The co-branded SportsLine.com and Altura site, located at
http://sportsline.catalogcity.com , features over 350 name brand merchants and
more than 300,000 products for SportsLine.com users to shop from. Altura`s
extensive list of merchant partners will supplement the existing
SportsLine.com merchandise to offer an even more compelling shopping user
experience.
MarketPlace on SportsLine.com launched in July 2000 as a merchandise area
within CBS SportsLine.com, designed to enable non-sports retailers to access
SportsLine.com`s highly attractive targeted audience, while providing CBS
SportsLine.com users with convenient access to a variety of appealing products
and services. It operates independently from MVP.com, which was launched by
SportsLine.com and USA Networks` ECS division in May 2001 and features
licensed sports apparel, memorabilia and sporting goods.
MarketPlace on SportsLine.com uses Altura`s powerful and flexible
e-commerce technology platform, the Altura Merchant Operating System (AMOS),
which provides shoppers a universal shopping cart solution that enables the
discovery, selection, and purchase of products from multiple merchants in one
easy check out process. Altura partners with leading name-brand merchants
such as Alloy, Blair, Bombay, Chef`s Catalog, Fisher-Price, Frontgate,
Hammacher Schlemmer, and TravelSmith, among others, to provide consumers easy
access to hundreds of brands and hundreds of thousands of products.
Lee Lorenzen, president and CEO of Altura International and its flagship
portal CatalogCity.com, said, "We`re very pleased to be working with the
premier sports site on the web. This relationship further strengthens our
leadership role as the preferred e-commerce shopping solution for the web`s
leading destination and portal sites. Our custom application for
SportsLine.com will continue to build customer loyalty by providing added
services and benefits to their users and will provide a new revenue stream as
well."
"SportsLine.com was seeking a partner with a proven track record that
could design a scalable solution to manage the traffic to our MarketPlace on
SportsLine.com channel," said Dan Head, vice president of e-commerce,
SportsLine.com, Inc. "We needed a complete turn key solution, while at the
same time the ability to tailor the product to the needs of our customers. We
were impressed with Altura`s extensive list of quality distribution and
merchant partners and their ability to quickly implement a solution to meet
our complex needs."
About SportsLine.com, Inc.
SportsLine.com, Inc. is at the leading edge of media companies providing
Internet sports content, community and e-commerce on a global basis.
SportsLine.com, Inc.`s content includes more than one million pages of
multimedia sports information, entertainment and merchandise. The Company`s
flagship Internet sports service ( http://cbs.sportsline.com ) was renamed CBS
SportsLine.com as part of an exclusive promotional and content agreement with
CBS in March 1997. SportsLine.com, Inc. publishes the official Web sites of
the NFL and the PGA TOUR and has strategic relationships with Major League
Baseball and the NBA, and serves as the primary sports content provider for
America Online and Netscape. In 1999, the Company commenced operations in
Europe through Sports.com Limited.
About Altura International
Founded in September 1997, and partially funded by Bill Gates, Yahoo! and
InfoSpace, Altura International builds and manages custom e-commerce shopping
solutions for the largest Web portals, Fortune 500 companies, and major
merchants in the mail order and online catalog businesses. Altura has
deployed over 30 shopping solutions for leading companies including AOL,
Yahoo, Excite, MasterCard, and iVillage. Through CatalogCity.com, Altura`s
flagship shopping portal, consumers are provided easy access to the world`s
best products and merchants. Building on the strengths of its Altura Merchant
Operating System (AMOS) technology and its customer acquisition agreements
with hundreds of top name brand merchants, Altura has established itself as
the leading developer of e-commerce shopping solutions. Additionally, as the
only multi-vendor, multi-lingual and
multi-currency e-commerce shopping engine, AMOS fully supports global shopping
access as well. Altura-powered malls are located at the most heavily
trafficked Internet intersections and are designed to deliver the most
satisfying remote shopping experiences for customers around the world. Altura
International is a privately held company and is headquartered in
Monterey, CA. More information can be found by visiting the company`s Web
site at http://www.altura.com and http://www.catalogcity.com.
CONTACT:
Greg Marshall, Director of Marketing of Altura
International
+1-831-647-6006
gregm@altura.com
Back...
