FAIRFIELD, CT (October 1, 2001) Benchmarketing Analytics, a
newly-launched company that develops customer base analyses to jumpstart
or supplement corporate customer modeling and CRM automation efforts, and
Responsys, the leading platform for optimized interactive marketing
solutions, have formed an alliance to provide businesses with highly
personalized marketing communications programs based on advanced customer
analysis.
Responsys customers can now benefit from Benchmarketing Analytics` 360o
Customer Profiles, based on a detailed analysis that examines all
available customer data. Benchmarketing Analytics` customers can utilize
the Responsys® platform for optimized interactive marketing.
"Analyzing the customer base provides strategies to improve marketing
communications and customer relations," said Donald J. Holtz, CEO of
Benchmarketing Analytics. "Working with Responsys, we can now provide a
complete interactive marketing solution that will help assure the success
of CRM programs."
"Responsys views analytics as the key to the future of optimized
interactive marketing," said George Wiedemann, president and CEO of
Responsys. "This relationship will yield far more efficient and effective
marketing communications to greatly improve business` relationships with
their customers." Mr. Wiedemann also added that the agreement underscores
the importance of the company`s Partner Network in bringing best-of-breed
vendors in technology, infrastructure, and consulting services to
Responsys customers.
In a proven process, often deployed in conjunction with a variety of
externally available segmentations such as PRIZM, P$ycle, Microvision and
others, Benchmarketing Analytics examines client customers for behavioral
patterns and demographic, lifestyle, and attitudinal/motivational
information. The value of each customer is analyzed while customer
loyalty, retention, and defection is also examined closely. The client
customer base is then divided into actionable behavioral segments.
Finally, the client has a strategic blueprint of primary and secondary
marketing strategies and tactics for each of its customer base segments.
This leads to marketing programs that precisely target customers by
tailoring creative messages to the individual mindsets of the customers.
About Responsys, Inc.
Responsys, Inc. is a pioneer in the optimized interactive marketing
movement, providing enterprises with the ability to have personalized web
interactions with customers. Responsys is the first - and only - company
to integrate comprehensive customer data analysis and management systems
with powerful, targeted customer interaction systems. This unique
combination delivers superior marketing return on investment by allowing
enterprises to adapt and optimize their online customer interactions in
real-time, based on the most current customer data. Allianz Life Insurance
Company, BMW, GE Card Services, John Deere, Lands` End, and Miller Brewing
Company, among others, integrate the Responsys® solution into their
overall e-commerce strategy. Privately held, Responsys is based in Palo
Alto, Calif., with additional offices in Portland, Oregon and London,
England. Accel Partners, Foundation Capital, Redpoint Ventures, RSA
Ventures, and Sigma Partners back the company. For more information, visit
www.responsys.com, email info@responsys.com, or call (888) 219-7150.
About Benchmarketing Analytics
Benchmarketing Analytics LLC was launched earlier this month to help
companies rescue their Customer Relationship Management programs, which
are failing to produce actionable results 80 percent of the time*. The
Fairfield, CT firm was founded by Mr. Holtz a former Executive Vice
President and Chief Technology Officer for Yankelovich Partners, and
Andrea D. Shantz, a past Vice President, Business Manager for Yankelovich
Partners` MONITOR MindBase. Among Benchmarketing Analytics first clients
are Allfirst Bank, Whirlpool Corporation, a major research company and an
advertising agency.
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