Ann Arbor, MI – (Oct. 2, 2001) – Neiman Marcus selected Fry Multimedia to analyze its eCommerce Web site and help make one of the best Internet shopping experiences even better.
Fry Multimedia’s analyses vary depending on a client’s particular needs, but may address a site’s ease-of-use, checkout process, search capabilities, software platforms, systems architecture and creative design. Fry has been designing, building, hosting and managing online stores for world-class brands since 1994.
Neimanmarcus.com provides the high level of service for which Neiman Marcus is known and the largest collection of current designer merchandise and luxury brands on the Internet. The site was named "Best of the Web" in the luxury retailing category by Forbes magazine for the second year in a row.
Despite that success, the Neiman Marcus online team is thoroughly updating the company’s Web presence.
"Neiman Marcus is one of the companies taking eCommerce to its next plateau," said David Fry, president and CEO of Fry Multimedia. "They are ensuring their Web site anticipates and meets consumers’ needs and that none of its features or interfaces get in the way of the shopping experience.
"We are gratified that an industry leader like Neiman Marcus believes Fry’s experience and capabilities can augment their eCommerce efforts," he said.
For more information, contact Dave Wilkins at (734) 741-0640, ext. 7493 or dwilkins@frymulti.com.
About Fry Multimedia
Fry Multimedia, Inc. (www.frymulti.com) designs, develops and manages some of the world’s most recognized and visited eCommerce Web sites. Fry has delivered powerful eBusiness solutions to world-class online brands including Crate & Barrel, Eddie Bauer, Godiva, eNYMEX, Coach and Nestlé. Recently ranked as one of the "Top 20 eCommerce Integrators" by Forrester Research, Inc., Fry employs more than 200 specialists in Ann Arbor, New York, Chicago and Seattle. Established in 1994, Fry Multimedia is privately held and maintains an equity relationship with Summit Partners, a leading venture capital firm.
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