Apparel retailers lead in high broadband response time
Apparel and accessories retailers provided customers with high broadband connections the fastest access time in July, says Gomez Inc.
Gomez notes that customers with a high broadband connection could visit an apparel retailer’s site in about 5.23 seconds, compared to specialty retailers (5.58 seconds), mass merchants (5.76 seconds) and computers and electronic retailers (6.12 seconds).
When their site is accessed by a low broadband connection, specialty retailers also provided the fastest average access at 13.65 seconds, Gomez says. The next fastest web retailing category was apparel/accessories (14 seconds), followed by mass merchants (15.28 seconds) and computers and electronics (15.71seconds).
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