Interactive online TV show boosts sales at Buy.com

BuyTV, an interactive online video program on pure-play Buy.com, has been the catalyst for a sizable jump in sales on Buy.com, the company reports. Sales on Buy.com of entertainment and technology products highlighted on the program have increased an average of 319% during the week following the initial airdate.

BuyTV is a weekly Internet TV show produced by Buy.com Inc. that highlights consumer products, technology, gaming, music and movies while including interviews from industry experts and Hollywood celebrities. Featured products have included the latest from retailers such as D-Link, Sony Ericsson and Netgear. The program is aired on Buy.com and Instant Media (I’M), a technology company pioneering Internet TV for numerous companies. Through an interactive platform, BuyTV segments shown on Buy.com display real-time product pricing information and allow shoppers to initiate the purchase of the product being reviewed, Buy says.

“The BuyTV show has seen an immediate and positive response from viewers, indicative by the stronger sales of highlighted products,” says Doug Marrs, vice president of marketing at Buy.com. “The ability to offer our show via I’M has increased consumer awareness of the program, and in turn of the featured products.”

Buy.com hit sales of $345.6 million in 2005, an 18.8% increase over $290.8 million in 2004. It is No. 36 in the Internet Retailer Top 500 Guide to Retail Web Sites.