Blair Corp. has appointed Audrey Garrett as senior vice president of marketing development.
She will be responsible for all corporate branding and marketing strategies, maximizing the growth of the e-commerce channel, and improving and coordinating the business activities of the customer services, advertising and marketing departments.
Garrett is currently the owner and president of a direct marketing consulting firm based in Boca Raton, FL. Prior to establishing her own firm, she was director of direct mail for Office Depot Inc., where she was responsible for over $200 million in direct sales through retail stores, call centers and e-commerce. She also has served as chief operating officer of Skinstore.com, a health and beauty retailer, and as vice president of specialty catalogs for Seta Corp. Before joining Seta, Garrett spent more than ten years at Transamerica Mailings and served in several executive positions, including the position of president.
Blair is No. 95 in the Internet Retailer Top 500 Guide to Retail Web Sites.
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