Newegg.com Selects Loyalty Lab`s On-Demand Retail Email and Loyalty Suite
SAN FRANCISCO – Dec. 13, 2005 – Loyalty Lab Inc., the leader in on-demand retail loyalty and customer management, announced today that online computer, consumer electronics and communications product superstore Newegg.com has selected Loyalty Lab’s Customer Relationship Manager Suite to power new loyalty and email marketing initiatives.
Last year Newegg.com generated approximately $1 billion in sales, up from just over $500 million the year before. The company will use Loyalty Lab’s suite of tools to collect customer and transaction data and use the information to implement and track both targeted email campaigns and loyalty programs.
“We already know our customers are tech-savvy web users who love all things electronic,” said Howard Tong, Newegg’s Vice President. “We’ve put an emphasis this year on enhancing the customer experience and Loyalty Lab’s ability to let us customize and target our email communications and retention offers is a big part of that.”
“Newegg obviously has a dedicated customer base, just look at their runaway success as an online merchant, and the company builds community with excellent service, newsletters and customer product reviews,” said Mark H. Goldstein, CEO of Loyalty Lab. “We can help Newegg build on those efforts with more personalized customer messaging and offers that will lead to even greater customer retention.”
About Loyalty Lab, Inc.
Loyalty Lab, based in San Francisco, is the leader in on-demand retail loyalty and customer management solutions. Loyalty Lab’s flagship Customer Relationship Manager Suite allows retailers to create and manage loyalty programs, email campaigns and promotional offers from a single desktop. Clients include RedEnvelope, 1-800-Flowers.com, Smith & Hawken, Pfaltzgraff and a number of other prominent retailers. For more information visit www.loyaltylab.com.
About Newegg.com
Newegg.com is the pioneering and only e-marketer, an online e-commerce company that has created a powerful channel for manufacturers of computer hardware and software, consumer electronics and communications products to reach the do-it-yourselfers, hard core gamers, students, small to medium-sized businesses, IT professionals, resellers and consumers that desire a comprehensive digital lifestyle. At the Newegg.com website, consumers can find the latest technology parts and products, along with product information, pictures, how-to’s, customer product reviews and opportunities to interact with other members of the technology and game enthusiast community.
Founded in 2001, Newegg.com has more than four and one half million registered customers and more than 1100 employees globally. Newegg.com headquarters are in City of Industry, Calif. For more information, visit www.newegg.com.
Newegg Press Contacts:
Sue Bohle/Derek Asato
The Bohle Company
(310) 785 0515 Ext. 223,201
Cell 310 721-9083; 310 291 0718
sue@bohle.com; derek@bohle.com
For general company info, please contact
thomas.e.schwartz@newegg.com
Loyalty Lab Press Contact:
Renee Deger
Public Relations Manager
Loyalty Lab, Inc. 415-962-4000 ext. 1031
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