WebTrends Accelerates Leadership in Global Telecommunications Industry
Demand for WebTrends 7 Soars as Telcos Seek Accurate and Actionable Web Analysis on Customer Behavior
PORTLAND, Ore., and LONDON - December 7, 2005 - WebTrends Inc., the global web analytics leader, today announced that many of the world`s leading telecommunication companies and mobile operators have adopted WebTrends® 7 for their sophisticated web analytics requirements, including Advance Info Service, Alliant Telecom, Alltel, Belgacom, Bell Canada, Cable & Wireless, Cellcom Israel, Cesky Telecom, Cingular, COLT, Eircom, Mobistar, Motorola, MTS Allstream, O2, Orange, Sasktel, Sony Ericsson, Sunrise, Swisscom, Swisscom Mobile, Telecom Italia, Telefônica, Telefônica Empresas S/A, TELMEX, Thus, T-Mobile, T-Mobile (UK) Ltd, T-Mobile GmbH, Verizon, Virgin Mobile and Vodafone.
A growing number of top telecommunications companies, and their customers for whom they host web sites, are turning to WebTrends web analytics solutions to improve online conversion and guide customer acquisition and retention strategies . With aggressive online goals and heavy investment in web initiatives, telco organizations require comprehensive and accurate reporting in order to demonstrate the effectiveness of marketing campaigns, increase online conversion and improve customer support and retention. This market`s adoption of WebTrends 7 is a testament to the solution`s ability to meet challenging reporting requirements that require a high-degree of flexibility and customization, as well as its ability to answer telco customers` key merchandising questions such as which mobile devices, service plans and combinations are the highest performers.
"Over recent years there has been a greater appreciation for the huge role web analytics can play in helping us tackle our key industry issues and meet our constant KPIs," said Dermot O`Mahony, Head of Online Customer Marketing, O2. "WebTrends consistently demonstrates that they have a clear understanding of the challenges we face and its product capabilities and services expertise are vital assets in helping us meet and exceed our objectives."
With often varied and always critical marketing campaigns such as search, e-mail, banners and affiliate networks, telcos can use WebTrends 7 to streamline management of all marketing efforts through a highly comprehensive and interactive Campaign Drilldown report. Marketers can view both high-level and granular results and dynamically switch out metrics for complete understanding, as well as drill-across to related reports to see results by geographic region or visitor segment directly from this single report. This enables business users to make decisions on online marketing budget allocation and campaign optimization, quickly, easily and precisely.
In addition, by identifying where and why visitors drop out of a conversion scenario through WebTrends 5-Point Scenario Analysis, and by understanding how different visitor segments interact with content, campaigns and products, telco customers are able to prioritize opportunities for optimization and significantly improve conversion and reduce customer churn.
"Becoming the defacto standard in a specific industry doesn`t come without a complete understanding of the sector and the challenges it faces. Our ability to customize our solution to a customer`s needs and to provide the needed insight in an easy-to-use format has made WebTrends 7 the preferred choice for telcos time and time again," said Greg Drew, CEO and president, WebTrends Inc. "We are extremely enthusiastic about working closer with the telecommunications leaders, as well as other market segments, as we continue to execute on an ambitious business strategy that is centered around improving our customers` business results."
About WebTrends
Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit www.webtrends.com.
WebTrends and WebTrends On Demand are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.
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