ROCKVILLE, Md. – Dec. 22, 2003 – DataDirect Technologies Inc., the leading provider of components for connecting software to data, today announced that it has been selected by Lillian Vernon Corporation, a pioneer in catalog and online retailing, for its data connectivity needs. DataDirect Connect® for .NET provides the critical link between customer orders and Lillian Vernon’s Local Area Network (LAN) and warehouse fulfillment operations. This interface for customer and product information improves processing and order accuracy of products that require personalization with a monogram, name or special message.
DataDirect Technologies is focused on enabling software developers at packaged software vendors and in corporate IT departments like Lillian Vernon’s to create better applications faster. By embedding DataDirect Connect for .NET managed data providers, Lillian Vernon’s LAN operation can access customer and order information from database files directly on its AS/400 and Z800 servers. This connection has improved the automation of personalized products and increased operational efficiency by enhancing connectivity with back-end database systems responsible for warehouse operations, resulting in a quicker turnaround time for the customer.
“Free personalization has been our company trademark since 1951, and over half of the 6,000 products we offer can be engraved, embroidered, printed or hot stamped,” said Lillian Vernon, founding chairman of Lillian Vernon Corporation. “Since personalized products are such an integral part of our business, we depend on DataDirect Technologies’ data connectivity technology for superior reliability and performance. They play a key role in our ability to offer customers unique products and good values.”
“While basic data access components may be included with a database, industry leaders like Lillian Vernon and 96 of the Fortune 100 enterprises turn to DataDirect Technologies for functionality, quality, security, performance and product support,” said Edward Peters, president and chief executive officer of DataDirect Technologies. “Lillian Vernon’s implementation of DataDirect Connect for .NET underscores the importance of third-party data connectivity components, especially in high-volume environments like online retailing.”
DataDirect Connect for .NET managed data providers deliver robust and secure data connectivity for all major databases including Oracle, DB2, SQL Server and Sybase. Built with 100 percent managed code, the data providers work entirely within the .NET framework for better security and performance. DataDirect Connect for .NET does not require database client libraries and is designed for consistent behavior and optimized performance across databases.
About Lillian Vernon
Lillian Vernon Corporation is a 52-year-old national catalog and online retailer that markets gift, housewares, gardening, Christmas and children’s products. The company is one of the largest specialty catalogs in the United States. Lillian Vernon Corporation and its subsidiaries publish seven catalog titles: Lillian Vernon, Lilly’s Kids, Personalized Gifts, Favorites, Rue de France, Christmas Memories and a sale catalog. Lillian Vernon’s two Web sites are www.lillianvernon.com and www.ruedefrance.com. The company also sells its products in the business-to-business and outlet store markets.
About DataDirect Technologies
DataDirect Technologies is the leading provider of components for connecting software to data and for XML query technology. Using standards-based technology, DataDirect Technologies’ components ensure consistent behavior and performance across diverse environments such as J2EE, .NET, Web and client/server. With the most comprehensive support for ODBC, JDBC, ADO.NET and XML, DataDirect Technologies helps developers bring software to market faster by speeding development, integration and deployment. For more information, please visit www.datadirect.com.
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