Web Analytics Market Leader to Optimize Web Site Performance& Improve Customer Relationships for Internationally Renowned Specialty Retailer of Innovative Products
Burlingame, CA – December 22, 2003 – Coremetrics, the leading provider of Web analytics solutions, today announced that The Sharper Image has selected Coremetrics to provide detailed analysis of customer and visitor behavior on Sharper Image’s e-commerce Web site, www.sharperimage.com. The Sharper Image is a specialty retailer both nationally and internationally renowned as a leading source of new, innovative, high-quality products through multiple selling channels – stores, catalog, direct advertising and the Internet – all seamlessly integrated for the convenience of the shopper. The company has successfully deployed Coremetrics to optimize their Web site sales performance and to improve their customer’s experience.
"The Sharper Image prides itself on innovative products and unparalleled customer service,” said Susan Fischer, Sharper Image’s Vice President, Internet Division. "And it is very important that our Web site reflect that focus and philosophy. We selected Coremetrics to help us find ways to continually improve our online customer’s shopping experience and to simplify the buying process.”
"Coremetrics services over 180 online brands, and we continue to guide the Web analytics market for retailers because we fundamentally understand the specific needs of this market," said Scott Kauffman, chairman of Coremetrics. "Unlike simple Web metrics tools found elsewhere in the market, Coremetrics truly functions as an analytical platform by capturing every single action a customer or visitor takes on a Web site, storing that data in LIVE Profiles, and tying those Profiles to important marketing applications through programs like LIVEmail and iMAPP. The Coremetrics platform can be further leveraged throughout the enterprise by integrating LIVE Profiles with cross-channel data to ensure a single view of the customer. We are pleased to add The Sharper Image to our list of leading retail clients, and we look forward to helping them make progress in boosting their online channel’s performance."
About Coremetrics Online Analytics 2004
Coremetrics Online Analytics 2004 is the industry’s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Through a patent-pending browser-based data collection technology, the Coremetrics Online Analytics 2004 data warehouse gathers and stores behavioral information directly from the visitor’s browser and records interactions in real-time to build LIVE Profiles. LIVE Profiles are the source of all Coremetrics Online Analytics 2004 reporting and analysis, and enable online marketers, IT managers, and e-commerce executives to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics Online Analytics 2004 is a managed solution that is deployed within weeks and requires no new hardware or software to deliver immediate ROI.
About The Sharper Image
Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life better and more enjoyable. A significant and growing proportion of sales are of proprietary products created by the Company`s product development group, Sharper Image Design. The Company operates more than 140 stores throughout the United States and mails millions of its award-winning catalogs each month. The Company`s products may also be purchased on the Internet via its online store at www.sharperimage.com. The Company also has an online auction site where consumers can place bids to win Sharper Image products at lower prices; the auction site is accessed from the home page of the Company`s Website. The Company also markets its products through business-to-business sales for corporate marketing programs and wholesale customers.
About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company’s flagship product, Coremetrics Online Analytics 2004, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Recently named the sole Web Analytics market leader by Forrester Research, the company services over 180 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, HPshopping, Motorola, Neiman Marcus, The Sharper Image, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy. ### Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.
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