Nintendo, Xbox lead traffic growth to computer hardware manufacturer sites

Online game device providers Nintendo and Xbox led in traffic growth to computer hardware manufacturers’ e-commerce sites for the month of December 2007, with traffic rising 48% for each company from the same month in 2007, Nielsen Online reported.

The top computer hardware sites, with unique visitors (in millions) in December 2007 and December 2006 and year-over-year growth, according to Nielsen Online, were:

Apple, 50.69, 43.28, 17%
Hewlett-Packard 21.74, 14.99, 45%
Dell, 17.46, 16.30, 7%
Nintendo, 4.18, 2.83, 48%
Sun Microsystems, 4.04, 3.75, 8%
Xbox, 3.12, 2.11, 48%
Bose, 2.76, 1.97, 40%
Gateway, 2.68, 2.20, 22%
Sony Computer Entertainent, 2.43, 1.70, 43%
IBM, 2.19, 2.48, -12%

Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited. This is a custom list compiled by Internet Retailer of the top 10 e-commerce sites in this category based on Nielsen Online data.

By length of visit, the top consumer electronics sites in December (hours:minutes:seconds), and unique visitors in millions, according to Nielsen Online, were:
• Apple, 1:15:10
• Dell, 0:21:42
• IBM, 0:19:49
• Epson, 0:14:40
• Xbox, 0:13:00
• TiVo, 0:12:33
• Palm, 0:11:53
• NetGear, 0:11:34
• Sony Computer Entertainment, 0:10:57
• Hewlett-Packard, 0:10:08

The top 10 retail goods and services advertisers by ad impressions (in millions) in December, according to Nielsen Online’s AdRelevance report, were:
• Books, movies & music, 10,609
• Auctions, 4,103
• Electronics, 3,031
• Miscellaneous services, 2,026
• Apparel & jewelry, 1,767
• Home improvement, 970
• Personal Care, 951
• Domestics, 452
• Flowers & gifts, 423
• Art prints & posters, 397