Analytics and online marketing firm WebTrends Inc. has announced the hiring of four executives, including Kathleen Brush as chief marketing officer. The Portland, OR-based company also named Bruce Kenny vice president of engineering, Kory Kimball vice president of client services and Alex Yoder managing director of North American sales.
"WebTrends is celebrating a dynamic moment in its history," says Bruce Coleman, CEO. "Now, with the right guidance over product development, client relationships and marketing strategy, WebTrends is ready to lead the conversation about what online customer engagement can do for businesses."
Brush will be responsible for product and marketing strategy. She previously served as CEO of RogueWave software and held senior marketing positions for WatchGuard Technologies, Stamps.com, Websense and Computer Network Technologies.
Kenny returns to his role as vice president of engineering at WebTrends after serving in a similar role at Infopia Inc. He previously served as senior vice president of products at Pivotal Corp. and general manager and vice president at Simba.
Kimball also rejoins WebTrends, and will oversee training, technical support and customer service. He has more than a decade of consulting experience at such firms as Deloitte & Touche.
Also returning to WebTrends is Yoder, who will oversee the North American sales team and report directly to Coleman, the CEO. Yoder was previously vice president of sales for Touch Clarity, a behavioral targeting company acquired a year ago by WebTrends competitor Omniture.
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