Brilliant Shopper Poised To Lead Online Shopping Search Market, Logs One Million Users, Launches SmartMall and Outlines New Features Coming in 2006
Adds Search Expert, Dr. John Cho to Board of Advisors
FREMONT, Calif. — December 12, 2005 — Brilliant Shopper, Inc., an innovative new online shopping destination, today announced it experienced phenomenal growth throughout 2005, hitting its one millionth visitor mark last month. The company also announced SmartMall (beta version), the first in a series of shopping feature applications available throughout 2006. Such features usher in a new generation of online shopping capabilities, offering a comprehensive one-stop-shopping site that removes common frustrations and results in a far more superior shopping experience.
“We aim to be the world’s largest online marketplace, providing consumers with a one-stop-shopping destination that is convenient, comprehensive, customizable and entertaining,” stated CEO and founder Phillip Lan.”
SmartMall is a virtual window shopping experience that hits the market just in time for last minute shoppers to view thousands of the hottest products during the busy holiday shopping season. With SmartMall, users can sit back and watch a parade of trendy product pass over their PC screen. When ready, users can compare prices, read product reviews, purchase and ship items all from one single site. SmartMall gives users the ability to choose product categories and sub categories such as; Holiday Lane, Pet Supplies, Home and Garden and Electronics, then sit back and let products pass by their view. Users control the show with auto play features that slow down, speed up or pause the parade of products. SmartMall is accessible today at www.brilliantshopper.com/smartmall.
The company is planning to roll out several innovative features in 2006 as part of Brilliant Shopper version 2.0. These features usher in the new generation of vertical search, taking the consumer online shopping experience to new heights. Next year, users can expect to see a robust and innovative feature set, including: 1) an exhaustive database of products from hundred of thousands of merchants, and 2) highly personalized options such as customized alerts of frequently purchased products, wish lists and events calendars.
Brilliant Shopper also announced today, they have added to their board of advisors, Dr. John Cho, a noted search engine specialist. Dr. Cho is a Stanford Ph.D. and professor of computer science at UCLA and will play a significant role advising Brilliant Shopper’s engineering team as they develop and scale its next generation shopping search technology.
"I am delighted to join forces with Brilliant Shopper", said Dr. Cho. "It`s an exciting time for the search engine industry, and I look forward to working with the team on initiatives leveraging search engine technology to improve the current online shopping experience.”
According to Forrester Research, online shopping is growing at an incredible rate with projected U.S. online retail sales to be $172 billion in 2005 and increasing to $329 billion in 2010.
About Brilliant Shopper
Brilliant Shopper, Inc. (www.brilliantshopper.com) is an emerging leader in online shopping search focused on providing a superior user-experience. Brilliant Shopper leverages its proprietary search engine technology and unique shopping feature applications to create a robust, shopping-specific website where consumers are able to quickly and easily find relevant products, merchants and e-commerce information. Based in Silicon Valley, Brilliant Shopper is led by Internet and technology veterans from a range of industry leaders, including Ask Jeeves, Infoseek/Disney, Nortel and IBM. Brilliant Shopper is backed by SDL Ventures.
Stepping Out Communications
Lisa Copass
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