EQUILIBRIUM AND WAYTECH JOIN FORCES TO PROVIDE DYNAMIC MEDIA GENERATION WITH ACCURATE ONLINE COLOR
Equilibrium MediaRich™ and WayTech Development Coloreal® to automatically create and deliver Web assets with accurate color to reinforce trusted online shopping.
SEYBOLD 2001, SAN FRANCISCO, CA - September 26, 2001 - Equilibrium, a leading provider of automated imaging solutions, today announced an agreement with WayTech Development to ensure accurate online color for the user, while enabling Web teams to streamline their Web site development using MediaRich. The agreement is expected to result in added benefits for online retailers by integrating WayTech`s Coloreal technology, with Equilibrium MediaRich, a server-based, dynamic imaging software solution that automates the Web production processes.
"More than 60 percent of online shoppers surveyed do not trust the colors they see on their computer monitor, and 15 percent of these shoppers say they have returned a product because the actual color of the item purchased was not what they anticipated,” said Joe Mintz, President of WayTech Development, USA. “With our maintenance-free solution ensuring consistent, true-to-life colors, shoppers can now be confident that the shirt, lamp or car they buy on the Internet matches the color they see on their monitor screens."
Through this alliance, WayTech will improve how colors appear in visual content dynamically generated and served by MediaRich. E-businesses will be able to cost-effectively promote their products using engaging, color-corrected images that increase brand loyalty, build consumer-purchasing confidence, and help increase revenues.
"Maximizing customer conversion rates, while reducing product returns are key to the success of online retailers,” said Tim Bigoness, vice president of marketing for Equilibrium. "Our alliance with WayTech assures online customers that what they see is dependable."
MediaRich is a fully automated image production system that changes the way image assets are prepared and deployed by having all of the editing, optimization, and delivery occur at the server-level, saving valuable time and labor resources. With the power of MediaRich, companies will be able to set up templates to rapidly perform the gamut of image processing functions normally done off-line by a team of technical resources. As a result, projects that once took weeks or months can now be accomplished in minutes or days.
About WayTech Development, Inc.
Founded in 1997, WayTech Development is a multi-national software developer headquartered in Taiwan. With a team of well-known color management experts based in Irvine, California, the US office focuses on the development, marketing, and support of the Coloreal brand and its patented technology. Coloreal ensures consumer confidence in color consistency among Web sites, PCs, monitors, and color-critical peripherals. For more information, please visit www.coloreal.com.
About Equilibrium
Equilibrium develops and markets dynamic imaging technologies that help increase Web site profitability for today`s e-businesses. MediaRich is a highly scalable infrastructure solution that automates the production and deployment of media assets to the Web, enabling companies to both reduce production time and expenses and create a more engaging customer experience. Founded in 1990, Equilibrium is a recognized leader in automated graphics processing. Equilibrium is headquartered in Marin County, California and is a majority-owned operating company of CMGI, Inc. For additional information, contact Equilibrium at 415.451.7600 or visit http://www.equilibrium.com
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This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits of the agreement between Equilibrium and WayTech and the expected benefits, features, functionality and availability of MediaRich. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: MediaRich may not successfully interoperate with the technologies and products of WayTech or other third parties; Equilibrium`s growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI`s filings with the Securities and Exchange Commission, including CMGI`s most recent Quarterly Report on Form 10-Q.
©2001 Equilibrium Technologies, Inc. MediaRich is a trademark of Equilibrium Technologies, Inc. All other company or product names are trademarks or registered trademarks of their respective owners.
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