HABITAT FOR HUMANITY SELECTS BRADLEY DIRECT TO HOUSE ITS FULFILLMENT NEEDS
FOR IMMEDIATE RELEASE
October 6, 2001
MEDIA CONTACT:
Connie Warner
President, Bradley Direct
7100 Jamesson Rd.
Midlands, GA 31820
706-565-2101
cwarner@bradleydirect.com
COLUMBUS, GA – Bradley Direct announces its appointment by Habitat for Humanity International as fulfillment provider. The scope of Bradley Direct’s duties will include order processing, inventory management and order fulfillment for Habitat for Humanity’s catalog insert and web site store (www.habitat.org). The new relationship is effective immediately.
"We looked at a number of service providers," said Doug Gatian, Manager of Product Merchandising, Habitat for Humanity International. "After visiting Bradley Direct we were very impressed. Not only will they help us lower our costs, but they are also located closer to our headquarters, which is a real plus. Bradley Direct was absolutely the best operation we’d seen."
Habitat inserts an eight-page catalog into its official magazine, Habitat World, which is published six times a year with a worldwide circulation of 2.1 million readers. The catalog and the online store offer unique, inspiring gifts as well as spread the word about the Habitat mission.
According to Bradley Direct President and Chief Operating Officer Connie Warner: "We are excited to have this wonderful organization as a new client. Their values are very much in keeping with those of our own company. We look forward to helping Habitat for Humanity build their gift order sales volume."
Habitat for Humanity International is a nonprofit, nondenominational Christian housing organization headquartered in Americus, Georgia. Habitat brings families in need together with volunteers and resources to build decent, affordable housing. Since 1976, Habitat has built more than 100,000 houses in more than 60 countries, including more than 30,000 houses in the United States.
Bradley Direct provides fully integrated third party fulfillment services to clients doing consumer direct sales via internet and/or catalog. The Bradley Direct facilities include a customer care center, data center and fulfillment operations utilizing state-of-the-art multi media order processing, telephone and e-commerce systems to support its clients. Current clients include Grill Lover’s Catalog, PGA Tour Stop Catalog, USAECS, Ranger Boats Catalog, Pickles and Ice Cream Maternity Apparel Catalog, Thermos Grill2Go web site fulfillment, and Char-Broil warranty services.
Bradley Direct is a division of the W.C. Bradley Co. Home Leisure Group. Other group companies include Char-Broil and Bradley Leisure Products both of Columbus, GA as well as Lamplight Farms of Menomonee Falls, WI.
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