Top Multi-Channel Retailers Depend on Responsys for Holiday Interactive Marketing Programs
Crescent Jewelers, Garnet Hill and Lands` End Among Traditional Retailers
Gearing Up for the Holidays With Responsys
PALO ALTO, Calif., Oct. 9 -- Responsys, Inc., a pioneer in
optimized interactive marketing solutions, today announced that numerous
multi-channel retailers are using the Responsys(R) platform to acquire new
customers and boost in-store and online sales during the challenging holiday
2001 retailing season. These companies include Boscov`s Department Stores,
Chadwick`s of Boston, Crescent Jewelers, Frontgate, Garnet Hill, Lands` End,
Finish Line, Friedman`s, The Museum Company, and Office Depot. Fisher-Price
also uses the Responsys platform for the company`s brand building efforts on
the Internet.
"Many of our customers are telling us that they`re going to be ramping up
their optimized interactive marketing campaigns this season even as they scale
back on overall marketing efforts," said George Wiedemann, president and CEO
of Responsys. "Holiday 2001 looks to be one of the most challenging retailing
seasons in recent memory, so the smart multi-channel retailers want to drive
both online and offline sales with tremendously precise, cost-effective
messaging. We`re pleased that leading retailers are depending on Responsys
more than ever."
Responsys customer Frontgate has achieved impressive results from its
campaigns. "We`ve found that Responsys is a truly cost-effective marketing
medium to drive sales to frontgate.com," said Frontgate spokesman
Daniel Lally. "It will be an important part of our Internet marketing during
this Holiday season."
Ted Corcoran, director of ecommerce marketing at The Museum Company,
emphasized the need to put customers first: "This holiday season, our
customers will want to know their options. Responsys Interact allows us to
inform them of our great gift ideas and the best place to make their purchase,
online or offline." The Museum Company seeks to drive traffic to
MuseumCompany.com and its 100 stores across the United States.
About Responsys, Inc.
Responsys, Inc. is a pioneer in the optimized interactive marketing
movement, providing enterprises with the ability to have personalized web
interactions with customers. Responsys is the first -- and only -- company to
integrate comprehensive customer data analysis and management systems with
powerful, targeted customer interaction systems. This unique combination
delivers superior marketing return on investment by allowing enterprises to
adapt and optimize their online customer interactions in real-time, based on
the most current customer data. Allianz Life Insurance Company, BMW, GE Card
Services, John Deere, Lands` End, and Miller Brewing Company, among others,
integrate the Responsys(R) solution into their overall e-commerce strategy.
Privately held, Responsys is based in Palo Alto, Calif., with additional
offices in Portland, Oregon and London, England. Accel Partners,
Foundation Capital, Redpoint Ventures, RSA Ventures, and Sigma Partners back
the company. For more information, visit http://www.responsys.com, email
info@responsys.com, or call +1-888-219-7150.
NOTE: Responsys, Responsys Interact, Responsys Gateways, and Responsys
Acquire are trademarks of Responsys Inc. All other trademarks and registered
trademarks are the properties of their respective owners.
CONTACT:
Nicole Osmer of Responsys Inc.
+1-650-251-0165
nicoleo@responsys.com
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