Leading Technology Manufacturers Choose Collabridge Technologies to Significantly Increase Channel Sales
For more information, contact:
Michael Lehman
Collabridge Technologies, Inc.
(415) 593-3917
mlehman@collabridgetech.com
Recent Customer Wins include Sharp Electronics, InFocus and Seagate Technology
SAN FRANCISCO, Calif., October 10, 2001 – Collabridge Technologies, Inc., a leading provider of Demand Chain Optimization technology, announced the deployment of its Channel Bridge™ system for several leading technology manufacturers, including Sharp Electronics, InFocus and Seagate Technology. These new customers join a growing list of industry leaders relying on the Channel Bridge system to drive sales in the channel.
“Collabridge enables Seagate to directly influence the purchase process on channel partner sites,” said Chris McGarry, Director of Brand Management for Seagate Technology. “We can deliver the brand messaging and product differentiators that drive sales of our disk drives directly to shoppers in the channel.”
Collabridge offers an E-Business integration platform, the Channel Bridge system, which links manufacturers with multiple channel partners, such as resellers and distributors. Using the Channel Bridge system, manufacturers can leverage their existing E-Business systems to deliver better SKU-level marketing, sales, commerce, and CRM functionality across their entire channel. As a result, manufacturers can reach and influence a much larger portion of the demand chain.
“Collabridge enables manufacturers to get more value out of their existing E-Business systems by extending existing functionality through channel partners to directly reach buyers,” said Bill Brown, founder and CEO of Collabridge Technologies. “We do it in a non-intrusive way that avoids deploying duplicate infrastructure, redeveloping applications and expending important IT resources. New customers can be up and running – and earning a measurable ROI – in a matter of days.”
"With Collabridge Technologies, Sharp can run multiple sales programs with all of our channel partners through a single point of contact,” explained Larry Cohen, Director of Channel Sales Operations for Sharp Electronics. “I can now coordinate my channel program efforts with my direct marketing efforts, giving me a much more complete picture of Sharp customers and what influences their buying behavior."
Manufacturers are using the Channel Bridge system to increase demand in the channel, while measuring the impact of programs run using the system. With the reports delivered by Collabridge, manufacturers can accurately measure program ROI and gain a better understanding of what marketing messages are generating sales. This level of business intelligence enables them to plan and execute programs that more effectively drive business results.
About Collabridge Technologies, Inc.
Collabridge Technologies automates the real-time delivery of applications between vendors and their channel partners in order to increase the effectiveness of sales, marketing and support processes. The Company`s Demand Chain Optimization system measurably improves ROI by leveraging a vendor`s existing e-business systems and extending key functionality through demand chain partners. The Channel BridgeTM system has been deployed for leading corporate customers including IBM, Sharp, Sun Microsystems, Seagate, NEC Mitsubishi and InFocus. For more information, please visit the company’s website at www.collabridgetech.com.
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