Compete Inc. Predicts Amazon 3rd Quarter Sales Will Top Wall Street Estimates

Guide to E-Commerce Technology

Wendy Wolfson
Wolfson Communications
(617) 628-9310
wolfsonpr@mediaone.com

Jill Frankfort
Compete, Inc.
(617) 867-7031
jill@compete.com

Amazon Customer Activity Remains Strong Through Downturn

Boston - October 11, 2001 - Compete Inc., an advisory services firm that provides sophisticated customer and competitive intelligence, is predicting that Amazon.com sales for the 3rd quarter will top $700 million, handily beating Wall Street consensus of $650 million. Compete works with leading companies to provide tangible data-driven business recommendations that drive online and offline sales and profits.

According to Compete`s analysis, visits to Amazon during the 3rd quarter increased by 13 million over the number of visits during 2nd quarter. Both visits and conversion rates are up over Q2 levels.

"Our detailed analysis shows that Amazon suffered only a week of depressed activity as a result of the terrorist attacks in New York and Virginia," said Matt Work, Chief Strategy Officer for Compete. "Traffic and buying activity on Amazon has rebounded since September 11 and even slightly exceeds pre-attack levels."

About Compete
Compete, Inc. advises leading companies on their customer strategies and competitive performance to drive online and offline sales and profits. The company delivers tangible recommendations tailored to client`s specific business issues through advisory and Web-based services. Based on a data pool representing 9 million active Internet users, the largest in the industry, Compete analyzes customer activity across the Internet to provide actionable insights to help clients refine their customer attraction and retention initiatives in order to maximize loyalty and profitability. Compete is based in Boston, MA and has offices in San Francisco, CA.

Compete licenses detailed clickstream data representing the online behavior of active Internet users, yet strongly supports individual privacy and does not license personally identifiable information.