Nearly a fifth of Best Buy store shoppers come armed with web info
During the holiday shopping season, 19% of store purchases were influenced directly by customers’ visits to BestBuy.com, Best Buy Co. Inc. reported today.
Furthermore, traffic to BestBuy.com was up 20% over last year’s holiday season traffic, the company said.
"Best Buy`s technology-oriented consumer is responding well to the integrated information and sales experience offered by Best Buy stores and BestBuy.com,” said John Walden, president of BestBuy.com. “We believe we are at the forefront of discovering the power of clicks-and-mortar." Best Buy does not report dollar sales at its web site.
Comparable store sales at Best Buy increased 6.2% over last year for the five weeks that ended Jan. 5. Total sales grew 43% to $3.86 billion, fueled by the opening of 65 Best Buy stores in the past year and the inclusion of sales from Musicland`s approximately 1,300 stores, which were acquired in January 2001, and from Future Shop`s 95 stores in Canada, which were acquired in November 2001.
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