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Press Releases Friday, October 12, 2001   
E-Mail 'KelloggStore.com Joins Online Mall of Michigan' to a friend  Printer Friendly: KelloggStore.com Joins Online Mall of Michigan   

KelloggStore.com Joins Online Mall of Michigan

LANSING, Mich., Oct. 12 -- KelloggStore.com , the official e-commerce site for Battle Creek-based Kellogg`s merchandise, has opened shop in the Mall of Michigan, an Internet retailing and shopping service operated by the Michigan Retailers Association (MRA).

Shoppers can access KelloggStore.com online through the Mall of Michigan at http://www.mallofmichigan.com . The store is listed in the Gifts section. KelloggStore.com offers dozens of items featuring Kellogg`s characters like Tony the Tiger, Dig`em and Toucan Sam. The site`s selection includes clothing and accessories, toys, home products, collectibles and Kellogg`s Racing gear. Shoppers can make secure online credit card purchases through this Mall of Michigan store.

The Mall of Michigan is a collection of unique specialty shops -- all of them MRA members -- offering distinctive products online. More than 130 Michigan businesses now participate in e-commerce through this website.

The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation`s largest state trade association of general merchandise retailers. MRA`s more than 5,500 retail business members operate more than 12,000 stores across the state.

CONTACT:
Rachel Whitaker
Michigan Retailers Association
+1-517-372-5656
rewhitaker@retailers.com

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