Many Multi-Channel Marketers Flock to Fireclick to Bolster Bottom Line
Media Contacts:
Alison Williams
Fireclick, Inc.
650.917.7628
alisonw@fireclick.com
Ellen Hayes
Sterling Hager, Inc.
415.887.3470
ellen@sterlinghager.com
-- Demand for Value-Added Site Services Results in Phenomenal Growth --
Los Altos, CA - October 9, 2001 - Fireclick, an award-winning Internet infrastructure service provider, today announced that in Q3 2001 the company signed a number of top-notch online retailers to Netflame2™, its hosted application service for speeding Internet content and providing real-time Web traffic analysis. New customers include traditional brick-and-mortar stores JCPenney, Ann Taylor, and Restoration Hardware, catalog retailers Calyx & Corolla and Blair, online retailers Bluefly.com and Fabmart.com, and specialty stores American Eagle Outfitters, Franklin Covey and Right Start.
Fireclick`s new customers join the growing association of companies that recognize the importance of satisfying the consumer`s Web experience by utilizing content acceleration to speed graphically rich pages, while better understanding how and where their customers click through the site. Netflame2 uses Fireclick`s predictive caching technology to speed Internet content to the end user, as well as Realtime Insite™ to report up-to-the-moment Website traffic data.
"Netflame2 is an affordable service that provides a two-prong solution - increased acceleration for Websites and actionable marketing data that enables businesses using the Web as a channel to make quick decisions," said Radha Vichare, research analyst for IDC.
"The Netflame service was installed quite easily - without the addition of new hardware or software, which allowed us to enhance our client`s experience by improving site performance almost immediately," added Ron Gayda, vice president of Internet Technology for Ann Taylor. "Fireclick`s unique combination of technology, predictive page loads and real-time reporting helped us pass along immediate benefits to our online clients."
"We are constantly trying to meet our customers` demands for a faster online shopping experience, but pictures and rich graphics are extremely important for our online sales said Marta Benson, vice president of the Direct Restoration division at Restoration Hardware. "With Fireclick, we do not have to sacrifice the look and feel of our Website to offer better site performance."
"In a tight economy, with the peak season of Web activity approaching, Fireclick`s latest customers are a testament to the true value of Netflame2," said Ram Srinivasan, Fireclick`s president and CEO. "These new Fireclick customers are already experiencing the benefit of actively managing their Web customer interactions."
About Fireclick
Funded by Cisco Systems, Atlas Venture and Menlo Ventures, Fireclick`s mission is to drive e-business success by speeding Web access for consumers and improving overall site operations. By providing e-businesses with real-time actionable information about their customers, as well as resolving the inherent "last mile" slowness associated with the Web, Fireclick`s flagship product, the Netflame™ application service, meet the concerns of Fireclick`s customers by helping create richer and faster Web site experiences, thus rewarding e-businesses with more site traffic, longer sessions, increased revenues and profits. Visit them at www.fireclick.com.
###
Fireclick, Netflame, Netflame2, Fireclicker and Realtime Insite are trademarks of Fireclick, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
Back...
