Still more shoppers get to shopping sites through Google
Google accounted for an even greater share of traffic to retail web sites in April: 15.9% compared with 15.43% a month earlier, online measurement service Hitwise reports. With search engine-driven traffic to retail sites growing only slightly from 25.35% of visitors in March to 25.37% in April, that means the percentage of shoppers coming from all other search engines declined in April to 9.47% from 9.92% in March.
Year over year, search engines accounted for 3.63% more traffic to retail sites in April 2007, while Google’s share grew by 13.21%.
Search engines drove 31.34% of traffic to travel sites in April, up 17.45% from a year earlier. Google accounted for 20.06% of those visitors, up 27.87% from a year earlier.
Overall, Google accounted for 65.26% of all U.S. Internet searches in April, up from 64.13% in March 2007 and 58.64% in April 2006. Yahoo was second in the April 2007 rankings with 20.37%, followed by MSN at 8.46% and Ask at 3.69%. The 47 other search engines tracked by Hitwise accounted for 1.86% of U.S. searches. The biggest loser year over year was MSN, which accounted for 12.59% of searches in April 2006.
Hitwise bases its rankings on a sample of 10 million U.S. Internet users. Credit bureau and consumer information provider Experian announced last month plans to acquire Hitwise for $240 million.
Bill Tancer, general manager of global research at Hitwise, will speak at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a session entitled Getting Better Mileage From the Search Engines.
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