Barry Bonds overtakes Hank Aaron—at least on the web
Barry Bonds still is chasing Hank Aaron’s home run record on the baseball diamond, but he’s already passed Aaron on the web, according to online measurement firm Hitwise. Bonds was the subject of 530 searches for every 1 million web searches by U.S. online users during the week ended May 5, compared with 490 for Aaron.
Some other tidbits from Hitwise’s sampling of 10 million U.S. web users:
• The top five searches that included the term “mothers day” include: “mothers day”, “mothers day gifts”, “mothers day poems”, “mothers day 2007” and “when is mothers day”.
• Visitors spent an average of 21 minutes and 32 seconds at social networking sites like MySpace, Facebook and Bebo during the week ended May 5. News sites got more cursory attention, with visitors spending 7 minutes and 5 seconds at broadcast news sites and 7 minutes and 6 seconds at sites of print publications.
• Controversy can quickly boost traffic to a web site. Take Digg.com, where users generate the content and vote on how to rank it on the site. The site sparked a revolt among Diggsters when it deleted several postings that included once-secret code for decrypting high-definition DVDs, later reversing that move. As news of the reversal hit major dailies May 2, traffic to Digg.com shot up 59% compared with the previous day.
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