NEWROADS CHOSEN BY CCB-PARIS TO DELIVER BEAUTY AND COSMETIC PRODUCTS
French Beauty Innovator Relies on NewRoads to Handle
Customer Care,
Order Processing, and Shipments
GREENWICH, Conn. — Oct. 15, 2001 — NewRoads, a
business process outsourcer of fulfillment services
that enable retailers and manufacturers to deliver
their products more efficiently to their customers,
today announced it will handle all aspects of customer
relationship management and product orders and
delivery for global cosmetic innovator CCB-Paris.
NewRoads will manage every aspect of the customer
relationship – from telephone and e-mail order-taking
to credit-card and order processing, from inventory
management and warehousing to processing merchandise
returns.
Founded in 1987 in Paris, CCB-Paris (Le Club des
Créateurs de Beauté) expanded its international
catalog and Internet business existing in Europe and
Japan to the United States in 1999. As the U.S.
division’s growth is expanding, CCB-Paris is moving to
a new customer care and fulfillment partner to handle
its ever-growing needs.
“At CCB-Paris, our commitment is to provide the
highest-quality products and to find and develop the
most innovative beauty products available,” said
Olivier Allender, General Manager at CCB-Paris. “The
United States is the largest market for both the mail
order and the beauty industry. After three very
successful testing years, we plan to expand our
business here in the United States. By choosing
NewRoads, we have found the right partner to handle
the unique needs of our customers and to provide the
scalability to grow as CCB-Paris grows and expands our
services and offerings.”
In the beauty and cosmetic industry, catalog and
online retailers must compete on an equal footing with
traditional in-store retailers, offering the
incentives that consumers have come to expect. This
can pose some costly challenges in terms of
fulfillment and order-taking. Many fulfillment vendors
simply can’t manage the complex set of incentives and
promotions germane to the industry, and the key
elements that make consumers return to the same
cosmetic brands again and again.
“NewRoads’ vertical industry expertise gives our staff
the in-depth knowledge to understand our clients’
business challenges and develop a proven system of
delivering products to buyers,” said Michael Shelton,
senior vice president of sales and marketing at New
Roads. “We take our role as a partner in protecting
our clients’ customer relationships very seriously and
are honored to add CCB-Paris to our family.”
NewRoads’ services provided to CCB-Paris include:
· Customer care services via telephone and e-mail
· Order processing of all incoming orders from
CCB-Paris’ catalog and Web site
· Credit-card processing
· Order fulfillment
· Inventory management
· Product warehousing and tracking
· Returns processing
· Catalog delivery
About CCB-Paris
CCB-Paris, a powerful partnership between L’Oréal, the
world’s largest cosmetics company, and 3 Suisses
International, the pre-eminent global direct marketer,
is a revolutionary concept in marketing beauty
products. The company offers over 300 products that
have been created by seven of France’s great names in
beauty. Innovators from the worlds of fashion,
interior design, hair styling and cosmetic chemistry
have chosen the unique CCB-Paris catalog and Web site
(www.ccb-paris.com) as their exclusive forum to
present their prestige products.
About NewRoads
NewRoads provides business process outsourcing
solutions that enable retailers and branded
manufacturers to enhance their brand image while
fulfilling customers’ needs more efficiently. NewRoads
integrates back-end technology systems with
warehouse-fulfillment capabilities to deliver
products, information requests and rebates to
customers who order over the telephone, via the
Internet, mail or by catalog. Based in Greenwich,
Conn., NewRoads operates a nationwide network of 20
facilities serving more than 200 clients, including
Victoria’s Secret, Restoration Hardware, Godiva, Avon
and Procter & Gamble. For more information, visit the
company’s Web site at www.newroads.com.
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Shulamit Gershenson
Articulate Communications
617.699.0799
sgershenson@articulatepr.com
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