BAREWALLS.COM NOW OFFERS E4X’S MULTI-CURRENCY SOLUTION TO ITS GLOBAL CUSTOMERS
Online shopping made even easier by enabling consumers to pay in their local currencies
New York, NY, October 15, 2001--E4X, Inc., a provider of a risk free online multi-currency solution that enables businesses to sell in local currencies without currency risks, today announced that Barewalls.com, the leading print and poster e-tailer has incorporated the E4X REX into its e-tail Web site. By implementing E4X REX, Barewalls.com’s international customers will be able to view final prices and pay for goods in their home currencies. Barewalls.com’s international clientele will have the option to use this multi currency payment feature by the end of October 2001.
By integrating the E4X multi currency solution into its online ordering system, Barewalls.com enables its customers to view final prices in 26 local currencies. Customers that shop on the site will be able to purchase goods and know the final and exact charge of items purchased on Barewalls.com. At the same time, Barewalls.com settles and receives final payment in US dollars, based on a guaranteed rate of exchange provided by E4X. E4X guarantees the final transaction price and manages the foreign currency risk, ensuring that Barewalls and its customers are not exposed to any currency fluctuation.
“Our customer base has expanded to Western Europe, Asia and South America and we needed a service that would accommodate the option of having customers pay in their local currency, while managing the many currency risks costs and complications associated with selling in foreign currencies,” said Lorne Lieberman, CEO of Barewalls Interactive Art. “With E4X, we found a cost-effective and flexible solution that provides our customers with the option to shop and pay in their home currency.”
The E4X REX is the first multi currency solution that eliminates all foreign exchange risks related to selling in multiple currencies. The solution offers businesses a cost-effective method to sell online in international currencies. By integrating E4X REX, vendors simplify the complexities of managing foreign currencies by streamlining such processes as: maintaining conversion rates online, sales forecasting in multiple currencies, and banking procedures. Compatible with major gateways, processors and shopping-cart applications, E4X REX offers tools and services that allow companies the flexibility to price-differentiate by currency according to seasonal promotions, and to fix prices across currencies for any time interval.
“Many companies steer away from offering a multi currency option on their Web sites because of the extreme complexity involved in selling in a number of local currencies,” said Yuval Tal, CEO of E4X, Inc. “Our market research indicates that online consumers will always choose to shop and pay in their local currency when given the choice. The E4X REX solution was designed to eliminate all the risks and hassles of international currency management for businesses, allowing them to provide their customers the option to pay for goods and services in their local currency.”
About Barewalls.com
Founded in 1996, Barewalls.com is the Internet’s leading print and poster e-tailer, boasting more than 150,000 images ranging from fine art to interior decor. All Barewalls.com prints and posters can be professionally framed or mounted using board-mounting, canvas transfers and wood and metal frames. The site`s unmatched simplicity of design, easy navigation and streamlined ordering process attracts millions of page views per month.
About E4X, Inc.
E4X, Inc. enables businesses that are expanding globally to sell in international currencies, easily and without currency risks. By employing E4X`s cost-effective solution, online businesses can display final prices in local currencies, while receiving exact payment in their currency of choice. This multi-currency solution is easy to integrate, minimizes costs and hassles and is designed to support local marketing strategies. Compatible with all major payment systems and eCommerce environments, E4X eliminates all foreign currency exchange risks by bringing advanced financial tools to the point of sale. Founded in 1999, E4X is based in New York and is privately held. The company operates a research and development facility in Tel Aviv, Israel and has regional sales offices in New York, London, Atlanta and Tel Aviv. For further information, visit www.e4x.com .
Contact:
Rebeca Schiller
E4X, Inc.
(212) 836-4906
Rebeca@e4x.com
Keith Marchand
Director of Public Relations
\Barewalls Interactive Art
514-286-1741 Ext.32
Keith@Barewalls.com
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