RANDMCNALLY.COM SELECTS L90 AS ADVERTISING PARTNER
- L90 to Help Leading Map and Travel Company Execute Marketing Objectives -
Los Angeles - October 15, 2001 -- L90, Inc. (Nasdaq: LNTY), the premier
online media and direct marketing company, today announced it has signed an
exclusive sales representation agreement with randmcnally.com, the Internet
business unit of Rand McNally. Under the agreement, L90`s sales team will
work in partnership with randmcnally.com to develop various advertising
opportunities, including sponsorship relationships with leading brands
looking to target the one million road travelers who visit randmcnally.com
each month.
The addition of randmcnally.com gives L90 advertisers access to a variety of
customized marketing opportunities specific to the travel industry, such as
integrated mapping solutions, sponsorships, and banner ads on
randmcnally.com.
"With more than 100 years experience as a leader in the travel industry,
Rand McNally understands how consumers use travel and geographic
information," said John Bohan, CEO and president of L90. "The combination
of L90`s marketing expertise and Rand McNally`s comprehensive Web site will
provide advertisers with an ideal platform to reach an extremely targeted
audience."
Randmcnally.com will generate additional revenue by leveraging L90`s
experience in the travel industry, its customer base and ability to provide
advertising and sponsorship opportunities that supplement randmcnally.com`s
existing revenue streams.
"randmcnally.com`s customers are travel enthusiasts who are passionate about
exploring the road. This passion coupled with Rand McNally`s strong brand
name makes us a very attractive opportunity to advertisers and sponsors,"
said Chris Heivly, president of randmcnally.com. "Partnering with L90 will
reinforce our business model and will allow us to expand our advertising
partnerships."
randmcnally.com provides online travel planning services including mapping,
driving directions, customized road travel planning, an online store with
more than 4,000 travel products, and the new Internet-based road travel
service Road Explorers(tm).
About L90
L90 is an online media and direct marketing company that works with
marketers and publishers to build valuable relationships with customers on
the Internet. L90 provides brand name sites, reach, and innovative programs
for online advertising and direct marketing. L90 has advertising
representation relationships with Web sites that are grouped into 13
targeted channels, such as Automotive, Entertainment and Travel, which
offers marketers an attractive platform to target consumers. The company
also creates innovative advertising programs that include a suite of digital
marketing tools, called ProfiTools. ProfiTools include sponsorships, opt-in
e-mail, newsletters, content integration, micro-sites and sweepstakes and
help marketers achieve their goals of branding, customer acquisition, sales,
traffic and customer retention. L90 currently works with over 1,700
marketers worldwide including VISA, Microsoft, General Motors, Warner Bros.
and Procter & Gamble. Headquartered in Los Angeles, L90 has additional
offices in New York, San Francisco, Chicago, Miami, and Seattle.
About Rand McNally
Rand McNally & Company, founded in 1856, is the world`s premier provider of
mapping, routing and travel solutions for consumers and businesses via
print, software, the Internet and handheld devices. In addition to
publishing the flagship Rand McNally Road Atlas, the company operates 28 Map
& Travel stores across the United States and provides online travel services
at randmcnally.com. The company includes Thomas Bros. Maps, Rand McNally
Canada, Rand McNally-TDM and creates geographic information for reference
and education. For more information about Rand McNally, call (800) 333-0136,
Ext. 6171 or visit www.randmcnally.com.
Road Explorers is a trademark of Rand McNally & Company.
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