For more information, contact:
Joel Sider
digiMine, Inc.
425.216.1842
joels@digiMine.com
Predictive Data Mining and Web Analytics Provide Leading Apparel Site With
Intelligent Product Recommendations and Powerful Business Insights
Bellevue, WA (OCT. 15, 2001) - digiMine,* Inc., a leading provider of data
mining business solutions, today announced that apparel, shoes and
accessories leader J.Crew has deployed a suite of digiMine solutions,
including Web site analytics and real-time cross-sell and up-sell
applications. To maximize marketing effectiveness, Web site merchandising
and online revenues, J.Crew now uses digiMine Analytic Solutions for
valuable insights and decision support about online customer interactions.
To help the retailer maintain a high level of customer satisfaction and
grow sales, digiMine is also providing J.Crew with predictive data mining
technology to deliver product recommendations to jcrew.com customers.
These recommendations can be viewed today at www.jcrew.com.
"J.Crew required a comprehensive solution to close the data management,
mining and business intelligence loop for our online business. Our goal
was to find the right partner to help us use our business data for a
better understanding of our customers, deliver the best possible online
experience and grow revenues," says Jayson Kim, Senior Director of Web
Marketing Applications, J.Crew Group. "After evaluating a number of
vendors and systems, we identified digiMine Analytic Solutions as the
ideal approach. digiMine`s data mining and business intelligence
solutions will help us better market our site and offerings, more
effectively merchandise our products and continue to grow our online
business."
For jcrew.com, a key component to meeting its goals is delivering dynamic,
relevant product recommendations to shoppers that will increase average
order size and raise customer satisfaction and loyalty. digiMine`s
next-generation data mining solutions were the right fit, providing
powerful data management and analysis to drive effective recommendations,
as well as compatibility and simple integration with the jcrew.com Web
architecture. Now every shopper at jcrew.com can view compelling apparel,
shoe or accessory suggestions, contextually based on their browsing and
purchasing behavior.
By managing and applying sophisticated data mining to J.Crew`s data,
digiMine also delivers critical decision support to jcrew.com for more
effective Web site design, marketing and merchandising strategies.
digiMine`s daily, Web-based reports provide J.Crew managers with analysis
of Web site traffic patterns, product purchase trends, customer
demographics and marketing campaign response. As a fully managed
solution, digiMine Analytic Solutions provide J.Crew marketers and
executives with actionable business intelligence while minimizing resource
and infrastructure expenses.
jcrew.com was one of the first apparel Web sites, pioneering the
transformation from traditional retailer to the world of e-commerce.
J.Crew`s fastest growing distribution channel, jcrew.com has established a
powerful online presence. Jcrew.com is a dynamic, sophisticated
e-commerce site that constantly changes schema, design and inventory.
digiMine Analytic Solutions adapt and scale to the evolution of jcrew.com,
by integrating, warehousing and analyzing high volumes of data, including
Web traffic "clickstream," customer profiles, product catalog and
marketing campaign data, such as email campaigns.
"As a leader in e-retail and online customer service, J.Crew understands
the value and necessity of harnessing the power of business data," said
Nick Besbeas, digiMine`s Chief Strategy Officer. "By selecting digiMine,
J.Crew extends its leadership through better insight to the interests and
needs of its customers, while avoiding the resource and time investments
normally associated with sophisticated data mining solutions."
About digiMine
digiMine is setting new standards for the delivery of powerful analytics
and personalization to businesses. digiMine`s advanced data warehousing
and data mining services are securely delivered via the Internet, which
enables a fast and reliable way for businesses to act with precision and
speed. digiMine provides invaluable business intelligence and decision
support through intuitive reports with customizable and interactive
visuals. Typical deployment occurs within a few weeks, dramatically
reducing costs, complexities and the burden on IT departments. For
additional information about digiMine call
(425) 460-5000 or visit the company Web site at www.digiMine.com.
©2001 digiMine, Inc. All rights reserved. digiMine and digiMine.com are
trademarks of digiMine, Inc. All other marks are owned by their
respective entities.
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