Guess what: Not everyone hates pop-ups, retailers say

All the surveys say Internet users hate pop-up windows. But some retailers’ experience shows otherwise. Michael Kasprowicz, vice president of merchandising for 1-800-Flowers.com, told attendees at this week’s National Retail Federation Convention and Expo in New York that 1-800-Flowers.com has had success with pop-up windows, although customer feedback is mixed. By contrast, Peter Cobb, co-founder and vice president of marketing at eBags.com, said eBags has experienced a 20% lift in conversion rates and revenue when it pitches products with pop-up windows. Cobb notes that eBags constantly tests different sells with pop-up windows and monitors customer reactions.