Circle K hopes web-enabled kiosks will help it sell convenience
Convenience store chain Circle K views web-enabled kiosks in its stores as another way to provide convenience to its customers.
"One of the things we realize more than other retailers is that the core value of our business to the consumer is convenience," says Scott Templeton, innovation group manager at Phillips 66 Co., which owns Circle K. Circle K is installing web-enabled kiosks in several locations in Phoenix and Philadelphia. "We specifically targeted our kiosk program to people who are experienced online users,” he says. “They are mobile. They use e-mail, PDAs, cell phones and other technology devices because they want convenience."
Initial research from Circle K shows most customers using web kiosks at Circle K stores have more than three years of Internet connectivity. The web-enabled Zap Link kiosks are being developed and installed by two different vendors: InfoTouch Inc. and Global Access Alliances. Along with web browsing, the kiosks have special features such as song downloading and interactive video conferencing.
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