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News Stories Monday, September 10, 2007   
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On second try, Blue Nile lands a new chief financial officer

Robin Easton starts today as the new chief financial officer at Blue Nile Inc. The online-only retailer of diamonds and jewelry announced in June it was hiring Scott Devitt as CFO, but Devitt changed his mind a few weeks later.

Easton joins Blue Nile, No. 49 in the Internet Retailer Top 500 Guide, from Paccar Inc., a manufacturer of commercial vehicles. Easton will be paid $200,000 a year and be eligible for a pro-rated annual bonus of $100,000 in 2007, the company said in an SEC filing. He also will be granted the option to buy 30,000 shares in common stock or stock options valued at $925,000, whichever proves greater.

"We are delighted to welcome Robin to Blue Nile," said Diane Irvine, who has served as Blue Nile's CFO since 1999. "Robin's leadership skills and depth of finance experience will be tremendous assets to the company as we continue to grow our business both domestically and internationally," Irvine says. Following Easton's arrival, Irvine will fully transition to her new role as president. Blue Nile announced Irvine’s promotion to president in February.

"I am excited about joining a company that is the market leader and has great opportunities for future growth,” Easton says. “I look forward to working with the Blue Nile team and contributing to the company's continued growth and success.”

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