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News Stories Monday, September 10, 2007   
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On second try, Blue Nile lands a new chief financial officer


Robin Easton starts today as the new chief financial officer at Blue Nile Inc. The online-only retailer of diamonds and jewelry announced in June it was hiring Scott Devitt as CFO, but Devitt changed his mind a few weeks later.

Easton joins Blue Nile, No. 49 in the Internet Retailer Top 500 Guide, from Paccar Inc., a manufacturer of commercial vehicles. Easton will be paid $200,000 a year and be eligible for a pro-rated annual bonus of $100,000 in 2007, the company said in an SEC filing. He also will be granted the option to buy 30,000 shares in common stock or stock options valued at $925,000, whichever proves greater.

"We are delighted to welcome Robin to Blue Nile," said Diane Irvine, who has served as Blue Nile`s CFO since 1999. "Robin`s leadership skills and depth of finance experience will be tremendous assets to the company as we continue to grow our business both domestically and internationally," Irvine says. Following Easton`s arrival, Irvine will fully transition to her new role as president. Blue Nile announced Irvine’s promotion to president in February.

"I am excited about joining a company that is the market leader and has great opportunities for future growth,” Easton says. “I look forward to working with the Blue Nile team and contributing to the company`s continued growth and success.”

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