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Scholastic.com delivers fastest high broadband connectivity in January


At 2.72 seconds Scholastic.com gave shoppers the fastest high broadband access time among big web retailers in January, says Gomez Inc.

Scholastic.com was followed by Dell.com (3.52 seconds), Zappos.com (3.86 seconds) and Macys.com (4.01 seconds). Using a dial-up connection, Scholastic.com also provided the fastest site response time at 29.58 seconds.

In January, a shopper with a high broadband connection could access a Top 50 retail site in 6.35 seconds, compared with 15.19 seconds for a low broadband connection and 48.86 seconds for dial-up.


Top 50 Web Site Performance Index: Response Time
January 01 , 2008 - January 31 , 2008
Response Time (seconds)
Rank Retailer Dial Up Low Broadband High Broadband
1 Scholastic 29.58 6.58 2.72
2 Dell 33.68 9.11 3.52
3 Zappos 32.73 9.10 3.86
4 Macys Store 35.89 9.59 4.01
5 Musicians Friend 46.50 11.46 4.26
6 Victorias Secret 43.41 10.09 4.28
7 J. C. Penney 32.88 9.50 4.33
8 L. L. Bean 44.33 12.42 4.54
9 Office Depot 35.69 10.72 4.86
10 Nordstrom 30.07 10.90 5.16
11 Chadwicks 49.74 12.74 5.47
12 Sony Style 58.58 16.77 5.49
13 Overstock 35.62 12.05 5.50
14 The Home Depot 46.88 13.65 5.52
15 Saks Fifth Avenue 34.92 10.39 5.56
16 Quixtar 42.05 13.31 5.56
17 Avon Shopping 41.37 13.29 5.57
18 Circuit City Home 60.28 16.27 5.59
19 Footlocker 55.21 14.58 5.64
20 HSN 43.62 13.38 5.69
21 Newegg 47.58 13.28 5.71
22 Netflix 40.66 12.58 5.99
23 QVC 50.12 15.57 6.01
24 Coldwater Creek 38.43 11.42 6.04
25 CompUSA 47.81 13.68 6.11
26 Tiger Direct 59.31 15.76 6.11
27 Williams-Sonoma 50.02 16.13 6.16
28 Staples 50.34 14.65 6.17
29 Costco 58.64 15.13 6.20
30 Wal-Mart 58.86 15.99 6.27
  Benchmark Average 48.86 15.19 6.35
31 Amazon 56.48 16.25 6.48
32 Drugstore 50.56 14.51 6.50
33 Sears 49.43 14.83 6.55
34 PC Connection 42.40 13.34 6.57
35 1-800 Flowers 52.21 15.18 6.58
36 Blue Nile 42.39 13.82 6.64
37 HP Shopping 54.05 16.20 6.83
38 Barnes & Noble 55.81 17.87 6.98
39 Buy.com 56.14 16.33 7.08
40 FTD 54.13 15.09 7.45
41 Best Buy 57.65 19.67 7.92
42 OfficeMax 60.50 21.06 7.95
43 Peapod 39.94 14.90 8.53
44 Neiman Marcus 39.01 14.69 8.57
45 Toys R Us 71.06 23.61 8.73
46 Target 65.59 22.21 9.03
47 Oriental Trading 76.51 25.03 9.09
48 CDW 56.94 21.50 9.86
49 Gap 64.29 30.34 10.69
50 Apple Store 63.09 32.82 11.61
All data for this report is collected by the Gomez Last Mile network,
30 times an hour from Dial Up, Low and High Broadband users across
the United States, 24 hours a day except between 3AM to 6AM EDT.
Response Time is the average of each test measurement to
download the web site content divided by the total number of tests.
Copyright© 2008 Gomez, Inc.

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