WebCollage Granted Patent for Content Syndication Technology
NEW YORK--Dec. 20, 2005--WebCollage, the leading provider of Web content syndication services, announced that the company has received a patent for its online syndication technology. WebCollage`s pioneering technology, patented in March 2005, allows online retailers to integrate composite content into Web sites using a single line of HTML. With WebCollage, retailers can utilize rich product marketing information provided by manufacturers without content development and maintenance efforts.
Today the Web plays a central role in both online and offline shopping. A majority of consumers using the Internet for product research are undecided about what product they are going to purchase, according to an October 24, 2004, Jupiter Research Group report. And, the same reports shows that for every dollar spent online, six dollars are spent in stores or though a catalog or call center. The more product information a retailer can provide, the more likely a shopper is to buy - both online and offline.
WebCollage makes it simple for retailers to provide compelling content for shoppers by leveraging product marketing content from the manufacturer Web sites and making it available for channel partners. Using WebCollage, retailers can make a wide range of existing content -- branded product information, comparison and selection tools, manufacturer-retailer showcases, and product/category search tools -- available to shoppers, without requiring them to leave the site. As a result, manufacturers can easily share Web content and applications with business channel partners to increase sales, improve branding, educate consumers, and make sure that the company`s marketing message is delivered consistently and effectively. Partners also benefit with more completed sales, larger sales, and lower abandon rates.
What distinguishes WebCollage`s innovative technology from other content delivery methods is its simplicity. With WebCollage, there is no need to distribute CDs or to manually download content from dedicated portals. Instead, WebCollage creates a dynamic link between manufacturer sites and their online channel partners; capturing existing content from the manufacturer`s site and transforming and delivering it. Channel partners only need to add a single line of HTML code on the appropriate product pages. Content is continuously updated and new information is added automatically as soon as it`s available.
"WebCollage provides a turnkey solution for manufacturers who need to improve the way their products are marketed through the channel," says WebCollage CEO and co-founder Eli Singer. "We compile, reformat, integrate and customize the content to meet the needs of each channel partner. And, our unique technology makes it possible for channel partners to use the content without an IT effort and with no ongoing maintenance."
About WebCollage, Inc.
WebCollage helps manufacturers and retailers move more consumers from idea to decision, regardless of where purchases are made. The company`s patented, ASP solution helps manufacturers and their online channel partners turn browsers into buyers through better merchandising. WebCollage captures a manufacturer`s existing product marketing materials and syndicates this content to an unlimited number of online channel partners. Manufacturers benefit from greater control over brand and product presentation. Channel partners benefit from enhanced merchandising capabilities and reduced content development requirements -- all at no additional cost. All business partners benefit from the increased sales and higher customer satisfaction that result from a stronger merchandising effort.
WebCollage is a privately held, venture-backed company, with headquarters in New York City. For more information, please visit: www.webcollage.com or call 1-212-563-2112.
CONTACT:
Dina Lavi
WebCollage, Inc.
212-563-2112
dina.lavi@webcollage.com
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