iCrossing Joins Mobile Marketing Association
SCOTTSDALE, Ariz., Dec. 28, 2005 -- iCrossing, the largest
independent search engine marketing agency, today announced that it has joined
the Mobile Marketing Association (MMA). The MMA is an action-oriented
organization dedicated to removing obstacles to market development,
establishing standards and best practices for sustainable growth and
advocating use of the mobile channel by brands and third-party content
providers. iCrossing is the first search engine marketing agency to join this
organization, demonstrating its forward-thinking approach to content
distribution and brand marketing.
"Wireless is the next platform for connecting with customers and a key
focus for growing our business in 2006 will be to aggressively pursue the
mobile market," said Jeffrey Herzog, CEO of iCrossing. "Our affiliation with
the MMA gives us direct access to the leading standards body for marketing via
the mobile channel, which we see as one more application for enabling clients
to connect with customers wherever, whenever and however possible."
iCrossing also is a member of the MMA`s Mobile Search Working Group, which
is helping to define standards, best practices and business and technology
requirements for this evolving medium. "iCrossing has joined a group of
industry leaders, already within the association, whose goal is to drive
impact on industry and overall rules of engagement for the mobile marketing
ecosystem," says Laura Marriott, MMA executive director. "iCrossing`s
expertise and participation in our mobile search working group will help
facilitate the guidelines and best practices around the mobile search
ecosystem for operators, advertisers and content providers."
Recognized as one of the nation`s leading interactive marketing agencies,
iCrossing continues to drive the future of advertising by applying its Reverse
Direct Marketing(TM) philosophy -- connecting with consumers at the exact
moment they are looking for an advertiser`s business -- for clients across all
industries.
About the Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global association
that strives to stimulate the growth of mobile marketing and its associated
technology. MMA members include agencies, advertisers, handheld device
manufacturers, carriers and operators, retailers, software providers and
service providers, as well as any company focused on the potential of
marketing via mobile devices. For more information, please visit
http://www.mmaglobal.com.
About iCrossing
Founded in 1998, iCrossing is the Agency and the Technology driving the
future of advertising. Through proprietary and award-winning Reverse Direct
Marketing(TM) (RDM) solutions including Natural and Paid Search Advertising,
Market ReSearch(TM), Customer Analytics and Creative Services, iCrossing
connects the world`s leading brands to their target audiences via desktop,
mobile and emerging applications. Headquartered in Scottsdale, Arizona,
iCrossing has offices strategically located in New York City, Chicago and San
Francisco. For more information, please visit http://www.icrossing.com.
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