AbeBooks Inc. is expanding its presence in international e-commerce with the launch of Gojaba.com, a sister site to AbeBooks.com. The company is using the new site to target emerging online retail markets in Sweden and Russia and will expand later this year into Brazil.
AbeBooks, which specializes in used, rare and out-of-print books, says Sweden and Russia have strong book cultures and online bookselling has great potential in both nations. It already operates four foreign country-specific e-commerce sites: Abebooks.co.uk, Abebooks.de, Abebooks.fr and Iberlibro.com.
Gojaba.com has a subscription-only business model; booksellers will be charged a monthly flat fee to list up to 20,000 books for sale. It costs 99 krona per month for Swedish booksellers and 129 rubles per month for Russian booksellers. Sellers who sign up before February 16 can list their books for free for six months. No commission fee is charged on sales. Buyers pay nothing to use the site.
“We created Gojaba.com to effectively help booksellers sell books and help buyers find books in markets where the online book trade is developing,” says Hannes Blum, CEO of AbeBooks. “Russians and Swedes love books and have embraced the Internet, so we intend to connect buyers and sellers with Gojaba’s simple no-frills approach.”
AbeBooks, No. 70 in the Internet Retailer Top 500 Guide, features more than 110 million new, used, rare and out-of-print titles listed for sale by more than 13,500 independent booksellers from around the world. Customers purchase as many as 30,000 books a day, the company says.
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