Press Contact:
Elizabeth M. Lloyd
ValueClick, Inc.
415.808.1900
elloyd@valueclick.com
Promotion to Propel Acquisitions, Conversions, and Purchases For Retail Specific Sites Focused on Driving Sales During the Holiday Season
WESTLAKE VILLAGE, CA - October 17, 2001 With fourth quarter upon us, ValueClick, Inc. (Nasdaq:VCLK), the world`s leading provider of digital marketing solutions, today announced the launch of a holiday promotion targeting retailers (). Using ValueClick`s media network and UltraLeads, a lead generation tool designed to build email lead lists of potential customers at the time they have indicated an interest in a product or service, retailers can launch an aggressive online campaign in as little as two weeks. To take it a step further, ValueClick will include the use of Mediaplex®, Inc.`s customer relationship management solution, MOJO® Mail during the promotion. This signifies a complete turnkey solution - from acquiring interested leads, and marketing to these leads which will subsequently drive re-marketing efforts and ignite maximum ROI during the holiday buying season.
As leads are acquired, ValueClick will send emails to those who expressed interest in retailers` promotions and communications using MOJO Mail, thus increasing the relevance of their messages and maximizing the return on investment. When the interested user performs an action such as a purchase or registration, the advertiser also has the option to begin true customer relationship management by implementing more advanced features of MOJO Mail. MOJO Mail offers email list management capabilities, sophisticated message template configuration and personalization, high volume delivery of email messages, and complete return on investment (ROI) tracking.
"It is important for retailers to know that a click-through to purchase conversion is quite low compared to a strategy in which you orchestrate a series of marketing messages to an individual who has initially expressed an interest in your product," stated Dave Yovanno, Executive Vice President of Sales and Marketing for ValueClick. "Our promotion this holiday season is a true, turnkey solution which acquires custom leads and then markets to those leads throughout the holiday season to drive maximum retail conversions before the end of the year. Email, when executed properly to individuals who have opted-in to receive more information or to take part in a special offer, is a great medium which gives online retailers multiple opportunities to reach someone when they`re finally `in the market` to purchase."
ValueClick`s promotion will be welcomed by retailers who rely on aggressive campaigns during the holiday season. The quick turn around time and guaranteed interested leads paired with ValueClick`s innovative media solutions and online marketing iniatives allows clients to focus on program performance and increasing ROI. For additional information on ValueClick`s Holiday Promotion, please contact Maureen Jones at 877-825-8323, or visit ().
About ValueClick
ValueClick (Nasdaq: VCLK) is the world`s leading provider of digital marketing solutions for advertisers and web publishers, with headquarters in the United States and offices located in England, France and Germany. Through a combination of performance-based pricing, advanced targeting capabilities, rigorous network quality control and an integrated product line (CPM, CPC, CPA, Email, adserving and email technology), ValueClick provides marketers with a highly cost-effective method of attracting targeted, high-quality customers. For website publishers of all sizes, ValueClick offers the ability to create reliable new revenue opportunities from their advertising inventory.
ValueClick provides results for clients such as the Coca-Cola Company, Heineken N.V., Sara Lee Corporation, GlaxoSmithKline, Citigroup, Inc., American Express Company, British Airways, Hyatt Corporation, Michelin Group, Renault, CompuServe, iVillage, Panasonic, Sprint and Verizon. For more information about ValueClick, visit www.valueclick.com .
About Mediaplex
Mediaplex, Inc. (Nasdaq:MPLX) (www.mediaplex.com) serves the marketing communications industry with technology solutions for digital messaging, support services that maximize campaign return, and infrastructure tools to ensure effective program implementation. Mediaplex® enables marketers to manage, target and distribute integrated messaging across all digital media. The company`s proprietary MOJO technology platform is unique in its ability to automatically configure messages in response to real-time information from a marketer`s enterprise data system and to provide ongoing campaign optimization.
Mediaplex works with advertising agencies and clients that include America West Airlines, DraftWorldwide and McCann-Erickson (both members of the Interpublic Group of Companies), eBay, Publicis & Hal Riney, Radio Free Virgin, Hewlett Packard, Levi`s, TBWA\Chiat\Day, Tonic 360 and Young & Rubicam.
*In July 2001, ValueClick, Inc. and Mediaplex, Inc. announced their intention to merge. The merger is subject to shareholder approval.
This release contains forward-looking statements that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on April 2, 2001, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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