e-Dialog Continues Growth and Delivers Record Results in Third Quarter
LEXINGTON, MA - October 22, 2001 - e-Dialog, the precision e-mail marketing
innovator, has emerged from the third quarter of 2001 with a solid roster of
new clients, two industry alliances, 17% growth over the second quarter of
2001, and 69% growth over the third quarter of last year. The company`s
core e-mail marketing business posted its highest quarterly revenues since
its founding in 1998.
Among a host of new clients for e-Dialog are: Welch`s, a leading producer
and marketer of juice, jam and jelly products; Resort Condominiums
International, the world`s premier timeshare-services provider and a
division of Cendant; Ann Taylor, one of the country`s leading women`s
specialty retailers; Cashmere.com, purveyor of luxury clothing; and
multi-channel footwear retailer Shoes.com. e-Dialog also added on
significant new business through alliance partners Harte-Hanks, FCBi, and
Digitas.
The quarter marked two new partnerships for e-Dialog. MyPoints.com,
provider of Internet direct marketing and membership services, began using
e-Dialog`s data management services to maximize the effectiveness of its
clients` e-mail marketing campaigns. ScenarioDNA, the digital marketing
agency serving the travel/destination industry, added e-Dialog`s precision
e-mail marketing services to its solutions for optimizing customer
relationships.
"As we all deal with a weak economy, it is particularly gratifying to see
precision e-mail marketing prove itself as a critical component in the
marketing mix of our clients," said John Rizzi, president and chief
executive officer of e-Dialog. "The increased need for measurability,
cost-efficiency, and return on investment are combining to make e-mail -
done right - an incisive and reliable resource."
e-Dialog is the innovator in precision e-mail marketing services that help
companies establish powerful, two-way relationships with their customers and
prospects. From offices in London and Lexington, Massachusetts, e-Dialog`s
team of experienced direct marketers manages every phase of an e-mail
marketing program, including strategic planning and creative design,
campaign execution, inbound response management, and data analysis. The
company`s precision-based approach takes permission marketing to the next
level, combining award-winning e-mail marketing expertise with responsible
use of proprietary personalization and custom publishing technologies to
deliver highly targeted communications for world-class e-Dialog clients such
as the NFL, Staples, Harvard Business School Publishing, Doubleday, Schering
Laboratories, and many more. Investors include OneLiberty Ventures,
Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE:
IPG). For more information, visit www.e-dialog.com
or contact Jim McNulty at jmcnulty@e-dialog.com
, 781-372-3326.
Back...
