Broadxent’s Modem Blaster bundles AdSubtract Internet Ad Blocking and Cookie Management Software
Helps Improve Internet Performance and Ensure Users’ Privacy
Braintree, Mass. — October 23, 2001 — interMute, Inc. today announced that
Broadxent, Inc., a subsidiary of Creative Technology Ltd. (NASDAQ: CREAF),
is bundling interMute’s AdSubtract Internet ad blocking and cookie
management software with Modem Blaster V.92 Serial modems. AdSubtract
software adds speed and privacy by reducing unwanted screen clutter while
Broadxent’s modem users surf the web. Designed to block Internet
advertisements and Internet cookies, AdSubtract users have blocked over five
billion Internet ads to date.
As Internet advertising click through rates have dropped, Internet ad
servers have developed larger, bandwidth-draining advertising technologies,
such as banner ads, pop-up, pop-under and flash advertisements. AdSubtract
will allow Modem Blaster’s users to choose when and how they view Internet
advertisements, dramatically improving Internet performance. AdSubtract will
also empower Broadxent’s customers to choose who can track their Internet
surfing habits through the management of cookies, helping to ensure their
privacy on the Internet.
Analog modems, according to The Yankee Group, are by far the most widely
used Internet access technology in the world, and V.92 is the latest
advancement in analog modem technology. Modem Blaster is one of the first
analog modem lines to use V.92 technology, providing the fastest upload and
download capabilities, as well as a host of new usability features. With
the addition of AdSubtract, Modem Blaster customers can further the benefits
of V.92 technology by blocking bandwidth-draining Internet advertisements.
“Modem Blaster, developed by Broadxent, is one of the most recognized brand
names in the industry and we are excited to be part of the Modem Blaster
line. It is another great win for AdSubtract. Our belief that Internet ad
servers need to bring advertisements and privacy intrusions under control is
being heard by product designers and Internet developers,” said Ed English,
CEO of interMute.
English continued: “New Internet advertising formats can have the effect of
sweeping aside improvements in modem speed and performance by adding the
burdens of huge ad banners, animation and video. The success of AdSubtract
is in its ability to put control of the Internet experience back into the
hands of web users, and allow products such as Modem Blaster to work to its
full potential.”
“AdSubtract is a great addition to our Modem Blaster line. Our customers
are looking for faster modems and more privacy, and AdSubtract helps us to
bring both to our customers. The software is easy to use and install and
will significantly enhance our V.92 technology products,” said Bryan Chan,
VP of Marketing at Broadxent.
Availability
The Modem Blaster V.92 Serial bundled with interMute AdSubtract is available
now.
About Broadxent
Broadxent develops, markets and supports broadband network Customer Premises
Equipment (CPE) to deliver reliable and value-added communication solutions
to multiple channels including consumers, small office/home office
locations, network service providers and carriers. Broadxent’s DSL solutions
enable its customers to connect to the Internet easily and affordably to
further enhance their Internet experience. As a global communications
equipment supplier, Broadxent is committed to making accessibility to
broadband as effortless as possible for all consumers. Broadxent is a
subsidiary of Creative Technology Ltd. (NASDAQ: CREAF), the worldwide leader
in digital entertainment products for the personal computer and the
Internet. For more information, please visit us at www.broadxent.com.
About interMute, Inc.
interMute, Inc. develops and distributes Internet software to make the web
faster, more pleasant and private. Based in Braintree, Mass., interMute’s
AdSubtract® brand software ‘Subtracts the Ads’ and enhances online-privacy.
Recently rated five-stars by ZDNet Downloads, AdSubtract software has
received numerous industry awards and accolades. For further information,
visit the AdSubtract Web site at: www.adsubtract.com or email us at
support@adsubtract.com.
— 30 —
Press Contact: Terry Frechette, PerkettPR
Phone: 978-433-9660 or 781-356-0990
Email: terry@perkettpr.com or press@adsubtract.com
Broadxent is a trademark of Broadxent Pte Ltd in the United States and/or
other countries. Modem Blaster is a registered trademark of Creative
Technology Ltd. in the United States and/or other countries.
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