Response Mine names ex-Dell exec to manage Home Depot’s online advertising

Response Mine, an interactive advertising agency specializing in search engine marketing, online retailing and consumer lead generation, has named Matthew T. Dooley as vice president, group director. Dooley will be responsible for managing a 12-person team in charge of executing all search and affiliate marketing initiatives for Response Mine’s client Home Depot.

Dooley relocated to Atlanta in 2005 from Round Rock, TX, to establish a regional office for Critical Mass, an interactive marketing services firm. As regional director, he managed the services and strategic consulting for clients in the Southeast including The Home Depot, Georgia Pacific, Michelin, and Alienware.

Before joining Response Mine, Dooley worked for six years at Dell Inc. He held several positions in Dell’s eBusiness organizations, including senior manager of consumer e-business where he was responsible for all business operations for the home and home office portion of Dell.com.

Launched in 2002, Response Mine’s clients include The Home Depot, Rooms To Go, Liberty Medical Supply, Hamilton Beach, EarthLink, and Brink’s Home Security.