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Press Releases
Press Releases Monday, October 29, 2001   
E-Mail 'Talisma Corp. Announces Initial Close of Series C Funding, Cash Infusion And Strengthening of the Board of Directors' to a friend  Printer Friendly: Talisma Corp. Announces Initial Close of Series C Funding, Cash Infusion And Strengthening of the Board of Directors   

Talisma Corp. Announces Initial Close of Series C Funding, Cash Infusion And Strengthening of the Board of Directors

Financing Validates the Market Success of the New Generation of Talisma CRM Products Introduced in March of This Year

SEATTLE, Oct. 29 -- Talisma(R) Corporation, one of the emerging leaders in the CRM market, today announced its initial closing on a third round of funding, led by current investors Oak Investment Partners, Madrona Venture Partners, SeaPoint Ventures and founder and CEO Pradeep Singh. Talisma is also pleased to welcome Paul Maritz, former Microsoft executive, as an investor participating in this funding. Mr. Maritz will also become a member of Talisma`s Board of Directors.

"Oak is focused on supporting companies that will be winners over the long run, and we feel Talisma is one of those companies," commented Fred Harman, general partner at Oak Investment Partners. "Talisma has a unique business model, an experienced management team and a compelling selection of CRM-related products and solutions. We believe these fundamental strengths will continue to propel Talisma`s success over the coming months and years," he added.

Talisma announced two previous rounds of funding in October of 2000 and February of 2001 in the amounts of $31.5 and $12.3 million respectively. Talisma has raised $10 million in the third round of financing. The money will be used to continue funding Talisma`s operations in North America and India as the Company moves towards profitability over the coming quarters.

Ex-Microsoft executive Paul Maritz invests & joins board
"We`re delighted to have once again received this important vote of confidence not only from our existing investor group, but also from Paul Maritz, one of the most influential people in the high-tech industry," said Pradeep Singh, founder Chairman and CEO, "Talisma, the rest of the Board and I are very excited to have Paul join us at this time in Talisma`s growth towards profitability."

Paul Maritz, who has joined the company as an investor and a member of Talisma`s board of directors, is a retired Microsoft Corporation executive. Maritz spent 14 years at Microsoft, most recently as group vice president for the company`s Platforms Strategy and Developer Group.

Talisma experiences 24% quarter-to quarter growth in 2002
As announced recently, Talisma has experienced over 24% sequential quarter-over-quarter revenue growth during the first three quarters of 2001. This strong growth, sustained in an extremely challenging and selective marketplace, bucks a prevalent trend in CRM of decreasing revenues by competitors.

This growth is proof that the CRM market is strongly embracing Talisma`s integrated suite of CRM products as a valuable solution for their needs. This growth is particularly strong in the call center market where Talisma`s integrated suite enables a comprehensive transition from phone-centric call centers to integrated multi-channel contact centers.

Talisma - A different kind of CRM
The Talisma eCRM Suite is developed from one, integrated code base allowing a level of integration and interoperability unmatched in the industry. Because of this flexibility, the Talisma eCRM Suite can be quickly configured to meet immediate requirements and evolve over time to meet the complex and ever-changing needs of today`s challenging business climate.

Talisma`s CRM solutions integrate all communication channels across multiple touch points including phone, e-mail, Web self-help, Web forms, chat, VoIP, fax, wireless and in-person meetings. The company also provides extensive training and integration services and outsourced support services. Talisma`s Outsourced Services provide skilled and knowledgeable people to support a company`s need for 24x7 worldwide support, complementing its full suite of CRM offerings.

About Talisma -- http://www.talisma.com
Talisma Corporation is a provider of interaction-centric CRM solutions for service, sales and marketing. Talisma`s proven philosophy of rapid software deployment and use-based evolution has helped hundreds of companies create long-lasting and profitable customer relationships and see early returns on their investment. Whether hosted or installed, modular Talisma eCRM products and services are easy to deploy, extend, integrate, and scale.

Headquartered in Seattle, Talisma has more than 500 employees with offices in India, Europe, Asia and 15 cities across the U.S. The company has a rapidly growing list of more than 400 customers including Real Networks, Lowe`s Companies Inc., Air Products, MSNBC, Cooper Tires, Google, The Red Cross, EMI, Mexicana Airlines, Tupperware and BlueNile.com. Talisma is privately held with investments from Oak Investment Partners, Madrona Venture Group, The Carlyle Group, SeaPoint Ventures and Cedar Grove Investments.

CONTACT:
Jerry Johnson of Talisma Corp.
+1-425-897-3281
jerryj@talisma.com

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