Oscar de la Renta now strutting the web catwalk

E-commerce technology and services vendor eFashionSolutions LLC has added Oscar de la Renta to the rostrum of fashion brand name manufacturers for which it has designed, manages and hosts an online sales channel. The company just launched the new site, OscardelaRenta.com.

The e-commerce site offers a selection of women’s apparel and accessories that includes handbags, shoes, sunglasses and fragrances. Oscar de la Renta controls the site’s look and feel and merchandising while eFashionSolutions manages the logistics of the fashion company’s e-commerce operations.

“Oscar de la Renta’s web store has been designed as an extension of the brand, insuring that the online shopping experience emphasizes customer service just as Oscar de la Renta does in its bricks-and-mortar stores,” says Edward P. Foy Jr., CEO of eFashionSolutions.

Other companies eFashionSolutions, which launched in 2000, works with include DKNY, Judith Leiber, jLo by Jennifer Lopez, Phat Farm, Baby Phat and Rocawear.