EBay leads in visits to apparel and beauty sites in August
EBay Clothing Shoes & Accessories recorded the most traffic of the top 10 apparel and beauty sites in August, with visits increasing 69% to 12 million from 7.1 million in August 2005, according to Nielsen/NetRatings.
EBay Jewelry and Watches ranked second, with 5.5 million visits in August, up 83% from 3 million a year earlier; followed by eBay Health & Beauty, 4.1 million, up 64% from 2.5 million; VictoriasSecret.com, 3.6 million, up 29% from 2.8 million; Avon, 3.3 million, up 38% from 2.4 million; Zappos.com, 3.1 million, up 7% from 2.9 million; Old Navy, 3 million, up 20% from 2.5 million; LLBean.com, 2.8 million, up 12% from 2.5 million; Lands’ End, 2.7 million, up 13% from 2.4 million; and Gap, 2.4 million, up 4% from 2.3 million.
In the top 10 apparel and beauty sites ranked by time per visit, Mary Kay led with 44 minutes, 4 seconds; followed by Blair.com, 33 minutes, 51 seconds; Avon, 32 minutes, 27 seconds; Roaman’s, 24 minutes, 1 second; Journeys.com, 17 minutes, 49 seconds; Chadwick’s, 16 minutes, 23 seconds; Lands’ End, 14 minutes, 52 seconds; VictoriasSecret.com, 13 minutes, 59 seconds; Old Navy, 13 minutes, 46 seconds; and LLBean.com, 13 minutes, 43 seconds.
Also in August, the food and beverage segment had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance report. The leading segments in the report and their number of impressions (in millions) are:
Food & Beverage, 2,306.9
Personal Care, 1,281.0
Home & Garden, 731.4
Apparel & Jewelry, 552.2
Print Publishing, 375.2
Automotive Supply, 303.7
Toy & Hobby, 115.9
Recreational Gear, 107.1
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