Online marketing company iCrossing has promoted several staffers to executive positions.
Lisa Ponte Fazio has been named vice president of market research and will lead iCrossing’s Market Research practice, integrating the New York and Scottsdale, AZ, teams, reporting to Don Scales, COO & president. Before joining iCrossing, Ponte Fazio was managing director of the research team for Interbrand and supported the company’s’ four North American offices and was a member of the North American Leadership Team. Her experience spans 30 years of primary research.
Jorie Hutchings has been promoted to senior director, search analytics, and will lead the Search Analytics group reporting to Rod Lenniger, executive vice president. Hutchings will focus on refining iCrossing’s I2A technology, product support and leading the development of new methods for custom reporting for both natural and paid search. Previously, she was director of iCrossing’s Market ReSearch unit.
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