More Than 100 Large Customers, Including Ziff Davis, eBay Canada,
Lamps Plus and The Hartford, Adopt LookListings
SAN FRANCISCO, Jan. 10, 2002---FirstCall/ --
LookSmart, a global leader in search targeted
marketing, today announced that more than 100 major online merchants and
direct marketers selected LookListings during the fourth quarter to drive
qualified leads to their Web sites by promoting their products and services in
search results on major search engines.
By using LookListings, these businesses promote links to their homepages,
category pages and thousands of individual product and service pages
throughout the LookSmart directory. The links will then appear in search
results on Microsoft`s MSN, AltaVista, CNN.com, Juno, Netscape, Ask Jeeves and
hundreds of additional ISPs, metasearch engines and media properties.
"Search listings are rapidly becoming a core vehicle for online direct
marketers," said Dakota Sullivan, vice president of marketing for LookSmart.
"Programs such as LookListings put a company`s products in front of people who
know what they want, at the moment they`re actively searching for that very
thing. This results in lower costs per customer acquired and higher returns on
the marketing investment."
Launched in June 2001, LookListings combines the two leading search
listing business models in one full-service solution to deliver highly
qualified leads without the hassle. Featured listings enable businesses to
purchase exact match keyword-based listings at the top of the search results
page. Directory listings provide search inclusion, offering businesses the
opportunity to cost-effectively promote hundreds or thousands of products and
services in the main body of search results on many of the top portals and
ISPs. Both featured listings and directory listings are priced on a per-click
basis, with businesses paying only when a prospect clicks through to their Web
site.
LookListings customers include Amazon.com, Ameritrade, Banana Republic,
Barnes & Noble.com, CarsDirect.com, Dell, eBay, Gap, Lands` End,
Nordstrom.com, Old Navy, REI, Spiegel and Staples.
About LookSmart
LookSmart helps more than 60,000 businesses harness the power of search
targeted marketing to generate qualified leads. LookSmart commercial search
listings enable customers to reach 77 percent* or nearly four out of five U.S.
Internet users, through top portals, ISPs and metasearch engines including
Microsoft`s MSN, AltaVista, Netscape Netcenter, Inktomi, Juno, Prodigy, CNN,
Road Runner, Cox Interactive Media, InfoSpace (Go2Net, Dogpile, MetaCrawler),
CNET`s Search.com and Ask Jeeves. As publisher of the world`s most widely
distributed search directory, LookSmart is the only company that provides both
pay-for-placement and paid inclusion search listings, to meet the needs of
medium and large advertisers. BTLookSmart, LookSmart`s joint venture with BT,
deploys LookSmart directories and provides search targeted marketing solutions
in key markets in Europe and Asia. LookSmart is based in San Francisco, with
offices in Los Angeles, New York, Detroit, Montreal, London, Melbourne and
Sydney. For more information, please visit http://www.LookSmart.com.
* Media Metrix June 2001 Digital Media Audience Ratings
CONTACT: Liz Haggerty of LookSmart LTD, +1-415-348-7185, or
lhaggerty@looksmart.net.
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