Somerfield Implementing Manugistics Solutions To Improve Promotion Forecasting
NEW YORK--Jan. 16, 2006--Manugistics Group Inc. (NASDAQ:MANU), a leading global provider of synchronized supply chain and revenue management solutions, today announced it is implementing Manugistics pricing solutions at Somerfield Group Plc, the UK supermarket chain.
Somerfield, which has 1,224 stores nationwide and owns retailer Kwik Save, chose Manugistics` industry leading pricing and promotion solutions over several competitors to provide a total solution including software, implementation and hosting the Somerfield solution at the Manugistics Data Center.
The firm contacted Manugistics following an Efficient Consumer Response (ECR) Europe study that showed out-of-stock levels for promoted items can be as much as 75% higher than non-promoted items. The supermarket has a large amount of promotion-led business and Somerfield found that this significantly impacted its supply chain. It began working with Manugistics in May 2004 to provide a higher level of forecast accuracy in the promotion side of the company. The first phase of the project is currently being implemented.
"In today`s hypercompetitive retail market, retailers understand promotions are key to driving revenue," said Manugistics Group Vice President of Retail Stephen Poplawski. "The Manugistics solution allows retailers to optimize their promotions to achieve that critical balance between revenue and margin. Manugistics solutions help improve on-shelf availability, reduce inventory investment, and establish a promotional price to drive sales and maintain margin. For Somerfield, we are reducing the time they spend forecasting promotions and improving their visibility into future promotion profitability and interpreting sales and customers` responses by store and product."
The solution is expected to reduce inventory, improve on-shelf availability and increase promotion effectiveness. It will also help reduce time spent forecasting promotions, interpreting sales and customers responses by store and product and improve visibility into future promotion profitability.
Manugistics Retail Solutions are used around the world by such top retailers as Sears, IKEA, McDonalds and Limited Brands.
Manugistics will showcase its Retail Solutions at the annual National Retail Federation (NRF) Conference in New York January 16 - 18. Visit Manugistics at booth 1327 in the Jacob Javits Convention Center. For more information or to schedule a meeting, please contact info@manu.com.
About Manugistics Group, Inc.
Manugistics powers the synchronized supply chain. Clients depend on Manugistics to position them one step ahead of demand. With Manugistics` unparalleled supply chain and revenue management solutions, clients achieve improved forecast and inventory accuracy and leverage industry leading pricing and yield management solutions to maximize profits while ensuring optimum supply for constantly changing demand. Its clients include industry leaders such as Boeing, Canadian Tire, Cingular, Circuit City, Coca-Cola Bottling, Coty International, DHL, Diageo, Dixons, DuPont, Eurostar Group Ltd., Georgia-Pacific, Great North Eastern Railway (GNER), Harley-Davidson, Harrah`s Entertainment, H.J. Heinz, L.L. Bean, Limited Brands, Kraft Foods, Marriott, McCormick, Nestle, RadioShack, The Scotts Company, Sears, Roebuck & Co., Sinotrans, Unilever and Wickes Building Supplies. For more information, visit our website at www.manugistics.com.
FORWARD-LOOKING STATEMENT
This announcement contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially, including, but not limited to, the following: continuing cautious capital spending by corporations for supply chain management software; the implementation of Manugistics exit and disposal plans and other cost reduction measures to align its cost structure with its revenue; recent changes in Manugistics organizational structure and senior management; Manugistics` ability to motivate, hire and retain its highly-skilled and qualified workforce; and changes in our competitive environment, including industry consolidation. More information about factors that potentially could affect Manugistics` financial results is included in Manugistics` filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended February 28, 2005 and Quarterly Report on Form 10-Q for the period ended November 30, 2005.
CONTACT:
Manugistics
Sheila Blackwell, 301-255-5486
sblackwell@manu.com
Mulberry PR
Chris Klopper/ Steve Harris
+44 (0)20 7928 7676
cklopper@mulberrymc.com
sharris@mulberrymc.com
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