Nike customers can learn about the new products through narrated virtual
tours that utilize Viewpoint`s unique combination of photorealistic 3D and
integrated Flash(tm) playback. The result is a complete sales presentation
in file sizes barely larger than static 2D images of the same products.
"At Nike we strive to innovate in everything we do, which also includes what
we do on the Web," said Amanda Houston, Merchandise Director of nike.com.
"Using Viewpoint technology to show and sell our products allows our users
to have a richer experience with our brand and our products. There`s no
question in my mind that utilizing rich media in e-commerce is the way of
the future."
"Nike has always been a technology leader in its industry," said Chris
Robin, Director of Strategic Relationships for Viewpoint. "With our
technology in place, nike.com has a great way to drive customer interest,
brand their unique products and increase sales."
About Viewpoint Corporation
Viewpoint is a leading provider of digital marketing technologies and
services. Viewpoint licenses its proprietary technologies and also provides
a full range of professional services for implementing enhanced digital rich
media marketing solutions. The Company is headquartered in New York City
with offices in Los Angeles, Salt Lake City, London and Tokyo. Visit the
Viewpoint Web site at http://www.viewpoint.com.
This press release contains forward-looking statements and similar
expressions that reflect Viewpoint`s current expectations about its future
performance, and are subject to risks, uncertainties and other factors that
could cause Viewpoint`s actual performance to differ materially from those
expressed in, or implied by, these forward-looking statements. For
information about these and other risks, uncertainties and factors, please
review the disclosure contained in the Company`s filings and reports on file
with the Securities and Exchange Commission.
###
Viewpoint and Viewpoint Experience Technology are either registered
trademarks or trademarks of Viewpoint Corporation in the United States and /
or other countries. Flash is a trademark or registered trademarks of
Macromedia, Inc. in the United States and / or other countries. Other
product and company names herein may be trademarks of their respective
owners. Copyright © 2001 Viewpoint Corporation. All rights reserved.
Back...
