MARKETMAX® INTEGRATED MERCHANDISE PLANNING SOLUTION TO BE A KEY SUPPORT TO THE WAITROSE BUYING AND MERCHANDISING PROCESSES

Wakefield, Mass. - October 29, 2001 Marketmax announced today that Waitrose, food shops of the John Lewis Partnership, has selected Marketmax’s Integrated Merchandise Planning Solution. The decision by Waitrose, one of the UK`s leading retailers, provides software to support its key buying and planning processes.

The Marketmax solution will provide an integrated core system for Waitrose to build more collaborative business processes, while better understanding and meeting customer requirements. Waitrose selected Marketmax as the key component because of its inclusive, integrated software suite, its depth of expertise in the retail industry and its open, scalable Web-based architecture. The Marketmax application suite will provide Waitrose with strong analytic capabilities, financial planning, assortment planning, clustering, planogramming and space planning capabilities all using a single integrated database.

Marketmax helps traditional and multi-channel retailers and their suppliers build the product assortments their customers demand. It is the only merchandising solution that offers a fully integrated product for all functions of the planning process, as well as all levels of management and users in the organization. The choice by Waitrose further establishes Marketmax as the best practice provider of merchandising software for the grocery industry.

"Grocery is a very complex market, with many different products competing for shelf and floor space," said Lori Schafer, president and CEO of Marketmax. "Marketmax is uniquely positioned to support this market with strong offerings that deliver tangible results. We are very pleased that Waitrose, a progressive industry leader, has selected Marketmax to play a central role in redefining and integrating its key merchandise planning processes and we look forward to a mutually rewarding relationship."

For more information, please visit www.marketmax.com or call our worldwide headquarters at 781-876-3200.

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Marketmax is a registered trademark of Marketmax, Inc. All other trademarks are the property of their respective owners.

For further information:
Jacki Elwell
Marketmax, Inc.
781-876-3249
jelwell@marketmax.com