Making and selling CDs one at a time
CustomFlix Labs Inc., a subsidiary of Amazon.com Inc., has introduced the CustomFlix CD on Demand service. The new service is similar to the company’s DVD on Demand service and offers independent musicians, artists, labels and other music content owners an inventory-free way to reach a worldwide audience through the Amazon.com web store as well as individual, customizable CustomFlix E-Stores.
CustomFlix manufactures and ships CDs only when customers place orders, so no pre-built inventory is required. This manufacture-on-demand approach enables independent musicians and labels to offer audio CDs at a fraction of the upfront cost of traditional distribution methods while maintaining flexibility and control over their content, the company says.
The finished product includes CD-R media with full-color hub-printed faces; full-color, double-sided tray cards; and four-page, full-color inserts in over-wrapped clear jewel cases.
“CustomFlix CD on Demand is a great service for independent musicians and labels because it provides an easy and inexpensive way to gain exposure to millions of people on Amazon.com,” says Aaron Martin, Amazon.com’s director of print and disc on-demand services. “This program also will increase our broad library of music. CustomFlix parent Amazon is No. 1 in the Internet Retailer Top 500 Guide to Retail Web Sites.
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