CHIQUITA ANNOUNCES NEW ONLINE STORE
FOR IMMEDIATE RELEASE
CONTACT:
Melissa Gold
Bratskeir & Company for Chiquita Fresh NA
212/679-2233
mgold@bratskeir.com
ChiquitaStore.com to Offer Branded Merchandise and Collectibles
for Chiquita Fans of All Ages
CINCINNATI, OH, November 1, 2001 - Are you in the market for that
perfect gift for the pop culture collector in your life, but don`t
know where to look? Starting in November, search no further than
your keyboard. Chiquita-branded clothing, memorabilia, and
collectibles will now be available at ChiquitaStore.com: an online
store from Chiquita.
ChiquitaStore.com joins the company`s two existing online resources -
Chiquita.com and Chiquitakids.com - to provide consumers another
opportunity to bring Chiquita into their everyday lives.
"Miss Chiquita has been a beloved American icon for over five
decades, and consumers can now share in the fun and excitement she
brings to produce by visiting ChiquitaStore.com," said Sherrie Terry,
VP Marketing, Chiquita Fresh North America. "An incredible
twenty-five percent of our consumer affairs contacts are from people
looking for Chiquita-branded merchandise. Now, it`s easier than ever
for our fans to satisfy their enthusiasm for and connection with the
Chiquita brand."
The company is excited about this opportunity to make a nostalgic
connection with the people who grew up with Miss Chiquita and the
famous Chiquita jingle, while introducing the brand to a whole new
generation. The high-quality, fun, and contemporary branded
merchandise is designed to fit into consumers` everyday lives. A wide
range of merchandise will be offered from dolls and t-shirts to
collectibles and inflatable bananas, delighting everyone from kids to
adults to serious collectors.
The site will be live at 5:00 PM EST on November 1, 2001.
Chiquita Fresh North America is a leading international marketer,
producer, and distributor of quality fresh fruits and vegetables and
processed foods. For more information on Chiquita, please go to
www.chiquita.com.
"Chiquita®. Quite Possibly, the World`s Perfect Food®."
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